Strategic Marketing Analyst

　　Description:

　　Strategic Marketing Analyst

　　Location – Brussels

　　Why this is job for you

　　Performs complex analyses and prepares medium to long-term forecasts and recommendations in the areas of market size, penetration, segment/product preferences, and marketing practices. Researches market conditions in EMEA to estimate potential sales opportunities of a product or service.

　　You will be responsible for

　　Market Intelligence

　　Produce Quarterly Sector Update Newsletter as an input for Customer Business reviews with key accounts. Coordination with the Business Analysis Team.

　　Provide competition capabilities’ analyses, maintain the box plants asset database with relevant public information (data research, contact with local Business leaders)

　　Support the yearly Strategic Plan effort with ad-hoc insightful market trend analyses and supply/demand forecast

　　Mix Improvement and Strategic Marketing Plans

　　Analyze and understand box plant past performances and drivers (volume, profitability, segment mix, seasonality…)

　　Size the local corrugated supply/demand, estimate the importance of the end-use sectors via the manipulation of external database, data research, ad-hoc analyses

　　Assess local competitive landscape, strengths and weaknesses

　　Deep dive into strategic / target sectors

　　Help the business identify mix improvement opportunities (mix-in, mix-up, mix-out)

　　MBVC ( Market Based Value Creation) projects

　　Support the business in the thinking and data structuring process by using the MBVC methodology and tools.

　　Provide ad-hoc environment analyses for capex / strategic investment projects

　　You have

　　5+ years professional experience in business or market analysis functions

　　Strong analytical and problem solving skills

　　Proficiency with Excel, Powerpoint and PowerBI (super-user level)

　　Able to operate in project mode (Project Manager / Team Player)

　　Ability to build effective relationships

　　Excellent communication and presentation skills, both oral and written communication

　　Ability to maintain confidentiality

　　Fluency in English and local language

　　Higher education degree or equivalent business experience required (preferably in Marketing, Business Administration or Management)

　　Ability to travel (20% of working time)

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　　Location:

　　Brussels, WBR, BE, 1170

　　Category: Sales & Marketing

　　Date: Jan 17, 2024

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