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Sr. Director of Sales, DIY/Hardware
Sr. Director of Sales, DIY/Hardware-March 2024
Atlanta
Mar 31, 2026
About Sr. Director of Sales, DIY/Hardware

  Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

  The Sr. Director, Sales- DIY/Hardware will work closely with Newell’s CCO and BU Sales leadership to develop and execute winning Newell strategies for the DIY/Hardware channel. This individual will report directly to the Chief Customer Officer and will have responsibility to direct and orchestrate activities related to the improvement of businesses within the DIY & Hardware businesses. Based in Atlanta, GA, the Sr. Director, Sales- DIY/Hardware will primarily execute DIY/ Hardware strategies to increase market share, top line sales and the gross margin rate of assigned customer (s). This leader will be responsible for maintaining the current base business while identifying and seizing new business opportunities. Additional responsibilities include building and maintaining strong account relationships and leading a team of cross functional internal stakeholders to deliver successful outcomes.

  Key Responsibilities

  Customer Understanding & Advocate

  Provide monthly sales forecast and end to end supply planning with the customer. Must possess a strong understanding of customer distribution network and customer related metrics (i.e. Fill Rate, On-Time, Vendor Lead time, In-Stocks).

  Knowledge expert in the DIY/ Hardware space. With a deep understanding of the customers strategies and executional imperatives. With sales leadership, represent the customer through annual internal Newell commercial planning processes’.

  Primary point of contact for leaders in Pan Newell Initiatives (project ovid, unilateral customer negotiations, etc.) that require coordination and execution across multiple customer departments.

  Advocate for team requirements and resources for success to win with the customer.

  Customer Engagement & Planning

  Leads customer engagement at the VP \ DMM level, including the execution of annual Innovation Summits, development and delivery of customer Joint Business Plans, and successful execution of annual Line Reviews.

  P&L responsibility for business across the customer account. Must demonstrate strong financial acumen and the ability to manage all account P&L levers including List price, sales allowances, rebates, markdowns, trade marketing spend and other customer investments (i.e., Retail Media, Customer Data).

  Leads the monthly Customer Business Review with Segment and Enterprise Leadership, highlighting risks and opportunities to annual operating plan and customer JBP.

  Participates in the monthly Segment Demand Review as a key step of the Newell S&OP process

  Networks and Builds strong relationships with key customer decision makers and key internal stakeholders.

  Leads, Develops and Grows a Winning Team Culture:

  Lead a team of Account Managers and other cross functional team personnel to develop specific account strategies and annual operating plans that deliver Newell Brands budget and Omni Distribution, Shelving, Merchandising, and Price expectations.

  Collaborating with Sales leadership, provide clear accountabilities for Newell sales team; manages and evaluates performance of team.

  Drive local team collaboration and integrated teamwork between account management and capability personnel.

  Ensure capabilities most valued and needed by customer optimal to deliver total annual objectives, while effectively managing cost to serve and overheads.

  Externally advocates for the Newell business and internally advocates for the customer

  Actively champion diversity and inclusion, employee safety and fosters and engage customer centric employee culture

  Identifies, coaches, mentors, and develops team members for future leadership roles.

  Manages the short- and long-term talent needs of the field based sales team.

  Qualifications:

  Minimum 4-year degree required; MBA Preferred

  15+ years’ experience working with National Accounts within consumer retail industry

  5+ years experience leading teams

  Ability to analyze syndicated and panel data

  Experience managing in a live trade accrual system

  Ability to develop and manage budgets across multiple customers > or up to $200M.

  Selling experience within consumer products, preferably across multiple brands or product lines

  Data based selling, experience turning insights into action.

  Experience with a managing a large book of business and large teams of account managers

  Knowledge of accounts, market characteristics, competitive environment, growth opportunities, etc.

  Experience managing and / or influencing others

  Strong negotiation skills and persuasive selling skills

  Superior communication, presentation and people skills

  Strong conflict management/composure skills

  Excellent time management, and people management.

  Computer skills (e.g., PowerPoint, Excel, Word, Power BI, etc.)

  Ability to thrive in a fast-paced matrix environment

  Proven ability to lead cross functional team

  Must be open to travel approximately 20%

  _Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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