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Sr. Director, Global Brand Strategy - HCP (Ophthalmology)
Sr. Director, Global Brand Strategy - HCP (Ophthalmology)-April 2024
Northbrook
Apr 2, 2026
About Sr. Director, Global Brand Strategy - HCP (Ophthalmology)

  Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

  Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

  This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

  Purpose:

  The Ophthalmics Global Brand Marketing is responsible for contributing to strategic direction and executing tactical project management for our Ophthalmics Global Brand Team and the Global Product Strategy Team. Also partner with GBL, Ophthalmics and other leaders to implement business processes as needed in support of global product launch.

  Essential Job Responsibilities:

  Under the leadership of the GBL, manage the cross functional co-creation process with prioritized countries, EST-C and INT-C, leading to the creation of insight-based strategies, including development of global messages, positioning, core campaigns and LCM including LoE strategy

  Uncover actionable patient journey, scientific and competitive insights, provide input and direction to market research.

  Co-chair the Global Brand Team, aligning on commercial strategies and decision-making across the alliance

  Translate scientific & market insights and competitive findings into business recommendations that deliver current and future success for the brand.

  Contribute to cross-functional Global Product Strategy Team (GPST) to optimize strategies, create and drive the product launch and life cycle management and monitor performance.

  Lead efforts to execute launch initiatives across disease education and product launch with a focus on Retina Specialists and Ophthalmologist

  Work with key affiliates to optimize launch execution

  Ensure clarity and alignment of our clinical story execution through collaboration across access, patient marketing retina innovation, medical, legal and compliance functions; Partner with country marketing teams to provide clear expectations for field execution of clinical story

  Lead and optimize disease education and branded deliverables from external partners (agencies, market research teams)

  Quantitative Dimensions:

  Delivery focus: translates strategy into action, gets things done rapidly and well Highly flexible: works well in fast-paced, matrixed environment

  Internal: SBM Ophthalmic & Rare Disease, Medical Affairs/Development, Asset Leads, Operational leads for Global Market Access & Pricing, CS&C, 5 regional Commercial Divisions; US Brand Team; Congress & Event Planning Teams; Commercial Strategy and other functions as appropriate

  External: HCP experts and opinion leaders in key countries; key professional societies and associations; thought leaders & professional advocacy / scientific groups

  Organizational Context:

  GPST member; CCT lead; GVT membership, ACP SBM leadership team

  Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company

  Required:

  Track record (10+ years) in Ophthalmology/retina knowledge & experience

  Knowledge gained through a university degree. Graduate degree (MBA or PhD) preferred

  12+ years of progressive commercial experience

  Recent, significant launch experience

  Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company

  Benefits:

  Medical, Dental and Vision Insurance

  Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

  401(k) match and annual company contribution

  Company paid life insurance

  Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

  Long Term Incentive Plan for eligible positions

  Referral bonus program

  Category Strategic Brand Marketing Ophthalmics and Rare Disease

  Astellas is committed to equality of opportunity in all aspects of employment.

  EOE including Disability/Protected Veterans

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