Home
/
Comprehensive
/
Sr. Director, Global Brand Strategy - HCP (Ophthalmology)
Sr. Director, Global Brand Strategy - HCP (Ophthalmology)-March 2024
Northbrook
Mar 31, 2026
About Sr. Director, Global Brand Strategy - HCP (Ophthalmology)

  Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

  Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

  This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

  Purpose:

  The Ophthalmics Global Brand Marketing is responsible for contributing to strategic direction and executing tactical project management for our Ophthalmics Global Brand Team and the Global Product Strategy Team. Also partner with GBL, Ophthalmics and other leaders to implement business processes as needed in support of global product launch.

  Essential Job Responsibilities:

  Under the leadership of the GBL, manage the cross functional co-creation process with prioritized countries, EST-C and INT-C, leading to the creation of insight-based strategies, including development of global messages, positioning, core campaigns and LCM including LoE strategy

  Uncover actionable patient journey, scientific and competitive insights, provide input and direction to market research.

  Co-chair the Global Brand Team, aligning on commercial strategies and decision-making across the alliance

  Translate scientific & market insights and competitive findings into business recommendations that deliver current and future success for the brand.

  Contribute to cross-functional Global Product Strategy Team (GPST) to optimize strategies, create and drive the product launch and life cycle management and monitor performance.

  Lead efforts to execute launch initiatives across disease education and product launch with a focus on Retina Specialists and Ophthalmologist

  Work with key affiliates to optimize launch execution

  Ensure clarity and alignment of our clinical story execution through collaboration across access, patient marketing retina innovation, medical, legal and compliance functions; Partner with country marketing teams to provide clear expectations for field execution of clinical story

  Lead and optimize disease education and branded deliverables from external partners (agencies, market research teams)

  Quantitative Dimensions:

  Delivery focus: translates strategy into action, gets things done rapidly and well Highly flexible: works well in fast-paced, matrixed environment

  Internal: SBM Ophthalmic & Rare Disease, Medical Affairs/Development, Asset Leads, Operational leads for Global Market Access & Pricing, CS&C, 5 regional Commercial Divisions; US Brand Team; Congress & Event Planning Teams; Commercial Strategy and other functions as appropriate

  External: HCP experts and opinion leaders in key countries; key professional societies and associations; thought leaders & professional advocacy / scientific groups

  Organizational Context:

  GPST member; CCT lead; GVT membership, ACP SBM leadership team

  Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company

  Required:

  Track record (10+ years) in Ophthalmology/retina knowledge & experience

  Knowledge gained through a university degree. Graduate degree (MBA or PhD) preferred

  12+ years of progressive commercial experience

  Recent, significant launch experience

  Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company

  Benefits:

  Medical, Dental and Vision Insurance

  Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

  401(k) match and annual company contribution

  Company paid life insurance

  Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

  Long Term Incentive Plan for eligible positions

  Referral bonus program

  Category Strategic Brand Marketing Ophthalmics and Rare Disease

  Astellas is committed to equality of opportunity in all aspects of employment.

  EOE including Disability/Protected Veterans

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Executive Director, Marketing
Why Endo? We want the best and brightest people at Endo to help us achieve our mission to develop and deliver life-enhancing products through focused execution. Our nearly 3,000 global team members u
Area Supervisor
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
Ahuja Center for Women and Children
DescriptionThe behavioral health coordinator is a core member of the collaborative care team.The behavioral health coordinator is responsible for supporting and coordinating the behavioral, mental, a
Registered Nurse - Emergency Department
Details Sign-on bonus: $10,000 Department: Emergency Department Schedule: Full Time (3 - 12 hour shifts) - Mid Shift, 11am-11pm Hospital: Seton Smithiville Location: Smithville, TX Benefits Paid time
Area Supervisor
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
Area Supervisor
Our values start with our people, join a team that values you! We are the nation’s largest off-price retailer with over 2,000 stores, and a strong track record of success and growth. Our focus has al
Plant Mechanic
Join our dynamic team in Bloomington as a plant mechanic! If you possess a strong mechanical aptitude and have experience in industrial maintenance, this opportunity offers competitive pay and a chan
Substitute Teacher AIdes
Substitute Teacher AIdes North Tonawanda School Districts - Buildings 176 Walck Rd North Tonawanda , NY 14120 Classified - Position - Teacher Aide - non-competitive Job Number 3300045298 Start Date O
Senior Product Software Engineer - Full Stack .NET
DXG Health Clinical Effectiveness (CE) Development organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider of clinical care. Our experienced physician ed
Storeroom Lead
JOB REQUIREMENTS: Description Grand Geneva Resort & Spa is anaward-wining, AAA Four Diamond all-seasons resort set on 1,300 acres inthe legendary southeastern Wisconsin community of Lake Geneva.
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved