Sr. Associate, Search Engine Optimization (SEO) Content Manager, Boston, MA

Coconut Grove, United States of America

The Senior Associate, Search Engine Optimization (SEO) Content Manager sits on the Digital Marketing team and is responsible for managing our public website content strategy to optimize our search rankings and drive smooth user experience leading to more traffic from qualified leads and ultimately improving conversion. This role contributes to the success of marketing programs and customer communications for multiple business segments across a variety of consumer banking and small business product lines. In this role, s/he is responsible for engaging with Marketing Strategy partners and channel leads to ensure a deep understanding of and alignment with their strategic objectives and initiatives. S/he is also responsible for maintaining close collaboration with internal and external marketing partners to develop and deliver the marketing plan. The person in this role is also responsible for ensuring timely market research and data analytics are included in the development of marketing strategy and marketing ROI analysis to inform a strong competitive presence focused on driving conversion with continuous optimization.

USA Job Family Description : Develops and executes marketing strategies and plans in support of business objectives. Identifies and develops key insights into clients, the marketplace, competitors, macro tends, and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines content and technical requirements, and aligns content and messaging to defined target audience segments’ needs and behaviors. Creates and/or coordinates the development and implementation of advertising and promotional content in web channels. Establishes, implements, and ensures consistent branding standards throughout product lines, promotional material, and related digital content platforms.

USA Job Function Description : Develops and implements competitive digital marketing strategies to promote products and services for consumer, small business, and corporate markets to maximize profits via acquisition, deepening, and retention. Translates technological advances and consumer needs into relevant marketing strategies promoting product conversion and customer deepening. Plans, directs, and facilitates all organic search engine optimization content and enhancements in partnership with supporting SEO agency and Web Development team. Collaborates closely with paid search strategy and results monitoring. Ensures all content and messaging meets regulatory and brand standards.

Essential Functions/Responsibility Statements:

Leads the development and implementation of a comprehensive results-driven SEO strategy based on business objectives and digital transformation roadmap, to help drive the success of marketing plans across multiple business segments and positively impact the overall brand of the Company.

Builds and manages thorough content plan for development and enhancement of website content to support key business needs, capitalize on more significant opportunities aligned to marketing goals, and reduce gaps to increase our competitive advantage.

Works closely with internal and external partners to strengthen SEO and web content in support of integrated marketing plans, including the measurement and optimization of campaigns across multiple complex business segments.

Manages projects, timelines, deliverables, and reporting for all SEO initiatives.Manages marketing budget for related vendor support and obtains alignment with internal partners and stakeholders on strategy, rollout, and measurement of SEO and related content programs. Coordinates with other Marketing team members, as well as agency partners, in the execution of marketing plans specific to SEO and web content.

Manages overall assessment of insights from marketing research, web analytics, and marketing performance results with SEO agency and internal Analytics partners to formulate program reporting, deliver and disseminate timely executive results summaries, and incorporate into enhanced marketing strategy and tactics.

Embraces the ever-changing landscape to keep up with evolving SEO best practices. Consistently monitors trends in SEO tools, trends, and applications and appropriately apply that knowledge to increasing the effective use of organic content.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req)

Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Pref)

Work Experience:

Marketing experience or related field, 7+ years (Req)

Financial Services/Banking Industry experience, 3+ years (Pref)

Skills and Abilities:

Demonstrated experience as a savvy marketing/advertising strategist.

Demonstrated ability to map out a digital marketing and content strategy and then drive that strategy via execution, testing, measurement, and optimization.

Demonstrable ability to measure the impact of SEO on the overall marketing efforts and brand visibility.

Strong understanding of using technical SEO to improve website readability, speed, indexing, mobile optimization, crawlability, and website architecture.

Experience implementing both on-page SEO improvements and off-page optimization to increase search engine traffic and build trusted authority of the website.

Knowledge of SEO monitoring tools such as Google Analytics, PageSpeed, Semrush, and Lighthouse to understand key opportunities for improving visibility in search rankings and click rate.

Curiosity and adaptability to thrive in an ever-changing space and make recommendations to ensure the SEO strategies are keeping up with evolving algorithms and best practices.

Knowledge of search engine optimization both organically and through paid search, with a solid understanding of the relationship between the two.

Accomplished team player and people/project manager, with experience in managing vendor relationships.

Superior interpersonal, verbal, and written communication skills.

Excellent relationship management skills and collaborative spirit.

Strong project management skills, outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.

Strong knowledge of regulatory implications of digital media within the financial services industry.

Experience managing vendor contracts, adherence to Service Level Agreements, and ensuring fees and expenses are tracking to approved budget.

Diversity EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

Primary Location: Coconut Grove, FL, Miami Coconut Grove Corp

Other Locations: Florida-Coconut Grove,New York-New York,New York-New York,Massachusetts-Boston

Organization: Santander Bank N.A.

Salary: $97,500 - $160,000/year

AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO