Reference #: 23004040DescriptionGrade:T27

　　The link below will give you information about the University's "T" salary structure..

　　A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant's education and experience, all relevant internal equity considerations, department budget, and funding source.

　　Summary:The Senior Associate Director, Digital Strategy is responsible for designing and implementing a digital marketing strategy for the Lewis Katz School of Medicine at Temple University across all digital channels to support the School's various academic, research, and development objectives.

　　Essential Functions of Position*Manages, with limited day-to-day supervision, the storytelling, creation, and distribution ofdigital content for all Katz School of Medicine websites, social channels (Instagram, Twitter, YouTube, LinkedIn, and Facebook), and emails.*Collaborate with Katz marketing and communication leadership to analyze plans andimplement online programs to help achieve objectives.*Set strategy and drive continuous quality improvement and innovation across Katz social anddigital media channels.*Provide counsel to Temple Health Institutional Advancement for digital fundraising campaigns,websites and social media.*Partner with staff, faculty, and departments across Katz to evaluate the best digital solutions fortheir goals.*Serves as a liaison between Temple University and Katz IT teams for website and TU portalprojects.*Primary liaison with Temple University and Temple University Health System digital marketingteams to coordinate efforts and amplify LKSOM digital campaigns.*Ensure alignment between digital marketing strategies and the overall marketing planand ensure that brand standards are used consistently*Create and manage a plan for continuous quality improvement on Katz websites.*Regularly test, measure, and report on performance and cost of marketing initiatives toimprove ROI and measurement against KPIs.*Evaluate emerging technologies and provide thought leadership.*Designs workflows and procedures as related to digital content requests.*Plays a leadership role in the TU brand alignment and web projects.*Provides content review for other projects as needed. Performs other duties as assigned.

　　At Temple, you will find it easy to fit in while staying true to yourself.We value what makes each employee unique and strive to maintain a culture of diversity and inclusion.As an employee, you will enjoy our collaborative team-based culture that values innovation and creativity.

　　to learn more about the benefits of working at Temple University.Required Education & Experience:Bachelor's Degree in Digital, Marketing, Journalism, Communications or another related field and at least 5+ years experience in a relevant professional role. An equivalent combination of education and experience may be considered.

　　Required Skills & Abilities:*General experience managing websites, social media channels, and digital content strategy forprofessional organizations.*Writing/repurposing content for website, social media, and other digital channels*Using Content Management Software such as Drupal; WordPress, Adobe Creative Suite,Basecamp, and HTML/CSS*Experience writing for, managing and data analytics for social media.*Understanding of Web behavior for higher education and/or academic organization audiences(academic medical center or other healthcare experience)*Strong experience in digital advertising, demand generation, and digital marketing principles.*Familiarity with social media management tools (Hootsuite, Sprout Social, Khoros,Brandwatch).*Ability to learn new programs and adapt to new technologies quickly.*Strong knowledge of website and social media analytics tools, including Google Analytics*Knowledge of data management principles.*Exceptionally skilled at project management an multitasking.

　　Preferred*Video editing, digital marketing, email marketing, podcast development, photography, andgraphic design skills are a plus.*Proven track record of effectively utilizing current online marketing concepts, strategies, andbest practices.*Proven track record of project management - project management certification or PMP is aplus.*Ability to communicate complex topics to non-specialists.*Understanding of information architecture and Web usability; familiarity with SEO standardsand practices and proven experience creating search-optimized copy and content.*Experience with Google Analytics and using website metrics to refine and optimize onlinecontent to support organizational objectives.*Basic HTML and/or other Web languages; digital video, live streaming, and other multimediaproduction.

　　This position is assigned a hybrid work arrangement (on-campus and remote), the duration of this hybrid work arrangement is at the discretion of Temple University and the Department.

　　Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.

　　Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

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　　Primary Location:Pennsylvania-Philadelphia-Health Sciences Campus (HSC)-Medical Education and Research Building

　　Job:StaffSchedule:Full-timeShift:Day JobEmployee Status:Regular

　　Temple University values diversity and is committed to equal opportunity for all persons regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status protected by law.