Does this sound like you?

You're a highly motivated and passionate marketer who likes to push boundaries in how brands are activated in market and how new product innovations are launched executed

You would love the challenge of finding creative ways to accelerate brand and business growth in what is already one of the biggest and most successful markets in the world for The Coca-Cola Company

You enjoy collaborating with diverse, multi-cultural talented marketers across our global marketing network to execute never been done before brand ideas

You're a master brand storyteller who can rally various stakeholders across all levels of the organization towards raising the levels of brand campaign and activation execution and brand performance

You don't care where ideas come from but you find fulfilment in turning those ideas from good to great through brilliant activations and executions

You thrive in a dynamic, challenging environment; you can simplify and provide clarity in situations that are 'grey'

KEY WORKING PARAMETERS

Focus, Scope, Impact:

The Senior Manager, Frontline Marketing will:

Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.

Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.

Input into End-2-End consumer shopper engagement strategy and identify region specific engagement opportunities

Actively work on regional market development to ensure the right implementation of projects.

Manage brand activation Integration at the local level, including POS activations promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

Lead transcreation, localization and real-time amplification of campaigns within the region, working directly with agencies partners across ATL BTL.

Support the System in Customer Shopper marketing agenda , maintaining strong relationships with key customers.

Experience required:

Significant marketing and leadership experience (8-10 years)

Direct experience with marketing activation

Business, commercial, and financial acumen

Experience working with external partners (i.e. distributors, bottlers and customers) is preferred

Experience working in cross-functional incl. key account teams and cross-geographical teams.

Skills:

Leadership; Media Planning; Creative Process; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.