Job Title: Senior Manager EPICS Activation

　　Location: Europe flex

　　As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.   

　　What You'll Do for Us :

　　Leading the strategy and execution Passion Point Marketing for our Brand portfolio in Europe. The role is critical to position our brands within culture and zeitgeist. The candidate will contribute significantly to the global Marketing Transformation by creating live, digital and retail experiences for Coca-Cola' brand portfolio. By tapping into Consumers' passions the role will build relevance for our brands, recruit new drinkers and foster drinking occasions.

　　In detail this position will:

　　Lead the strategy on various Passion point topics (E.g. Entertainment, Fashion, Lifestyle space, Sports etc.) for our business in Europe in close collaboration with global EPICS team, the EU Brand Category teams and Frontline Activation teams.

　　Provide thought-leadership and strong recommendations to OU (operating unit) Leadership and wider marketing team on key passion points and partnership opportunities to support our business.

　　Identify, source, and manage partnerships in key passion point industries in partnership withProcurement, Finance and Legal teams following business and brand objectives

　　Active voice in global EPICS community, aligning global strategies and programs with EUOU needs and opportunities.

　　Lead EU and global charter developments from an EPICS perspective & localize global charters for European markets

　　Work closely with other functions in Marketing, PACS and Licensing to fully integrate the passion points and partnerships into brand E2E experience loop and drive the (digital) marketing transformation

　　Set and track OKRs in line with business objectives, oversee the investment asset strategy and amplification ratio for the given passion points

　　Qualifications & Requirements: * *

　　Preference for individuals with experience in developing Passion Point strategies, partnership management and executing entertainment projects on the agency/media side or at global brands.

　　Expertise/background in fashion / entertainment industry, with strong negotiation and communication skills, experience in managing / negotiation talents/celebrities

　　Strong leadership behaviors: Agility, international Networking, Inclusivity, driven by Curiosity, demonstrating Accountability and empowerment, Strategic thinking, data and insights savviness

　　Skilled in progress over perfection mentality, making progress to deliver in spite of uncertainty

　　High ability of implementing complex brand experience projects from end-to-end and managing critical external stakeholder: rights holder, artists & celebrities, entertainment companies, specialist agencies, event organizers etc.

　　Ability to lead both large project teams and work autonomously as a subject matter expert

　　Strong negotiation and communication skills with internal and external global stakeholders

　　Strong navigating and communication skills: Role will require frequent exchange with Marketing leaders, broader marketing teams, Global EPICS leader, and counter partner in other Operating Units.

　　Experience with marketing transformation, change management and driving marketing in the digital age to create experience-led consumer experiences in digital, live and retail environments

　　Skills Digital Media; Social Media; Microsoft Office; Communication; Creativity; Marketing Campaigns; Problem Solving; Teamwork; Marketing Strategies; Negotiation; Project Management; Connections Planning; Agency Management

　　Our Purpose and Growth Culture:

　　We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/about-us/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

　　We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.