Create a healthier, brighter future for pets, pet parents and people!

　　If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

　　Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.

　　We love all pets like our own

　　We’re the future of the pet industry

　　We’re here to improve lives

　　We drive outstanding results together

　　We’re welcome as we are

　　Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.

　　Job Summary:

　　The Sr., Media Channels within Petco’s Retail Media Operations business will be responsible for developing and executing channel management strategies across all of our advertising channels, including offsite media, owned channels and CRM. Success in this will drive improved vendor spend efficiency & returns, increase brand visibility, and generate more incremental ad investment opportunities. This role requires a deep understanding of marketing channels, analytical thinking, and the ability to create and implement strategies that align with our clients' business objectives.

　　Key Responsibilities:

　　Strategy Development: Collaborate with vendors and internal teams, such as integrated marketing, offsite media, onsite, CRM and analytics to develop comprehensive channel management strategies that align with business and marketing objectives.

　　Channel Selection: Identifying and selecting the most effective advertising channels on behalf of vendor investment dollars. This involves understanding the target audience, available inventory and the expected effectiveness of each channel

　　Campaign Planning: Develop comprehensive advertising strategies and campaigns tailored to specific channels. This includes defining campaign objectives, messaging, creatives and timing

　　Channel Optimization: Oversee the performance of multi-channel marketing campaigns, including email marketing, social media, content marketing, SEO, PPC, and other relevant channels.

　　Audience Segmentation: Develop audience segmentation and targeting strategies for each channel to ensure personalized and relevant content delivery at the right time

　　Measurement and Analysis: Define and monitor KPIs for each channel and campaign, analyze performance data, and provide insights and recommendations for improvements. Work with Data Science & Analytics team to operationalize experimentation and testing tactics

　　Client Engagement: Work with account management team to act as the key point of contact for vendors as it relates to channel management strategy, allocation & optimization opportunities.

　　Budget Management: Manage campaign budgets effectively, optimizing spend to ensure maximum ROI

　　Content Strategy: Collaborate with creative services team to ensure content aligns with channel strategies and client goals.

　　Stay Informed: Stay current on industry trends, emerging marketing technologies, and best practices in channel management.

　　Qualifications:

　　Bachelor's degree in Marketing, Economics, Finance, or a business-related field. MBA or relevant advanced degree is a plus.

　　5+ years of experience in channel management, multi-channel marketing, management consulting or related roles.

　　In-depth knowledge of various marketing channels, including digital and traditional platforms.

　　Strong analytical and data-driven mindset, with proficiency in data analysis and reporting tools.

　　Excellent communication and client management skills.

　　Strong project management skills, with the ability to manage multiple projects and teams.

　　Strategic thinking and the ability to develop and implement effective channel management strategies.

　　Proficiency in marketing tools and software

　　#LI-NN1

　　Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

　　The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

　　$87,100.00 - $130,700.00

　　/ year

　　Exact rate of pay will be based on position, location, and experience level. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits

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