Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries
Job Description
Your analysis of CRM, media tactics, research resources, capabilities, opportunities and limitations will support and guide client brand communication plans. The Connections Strategy team will design media architecture informed by data.
Day-to-day, your role includes:
Rigorous research and analysis of clients and their communication ecosystems:
Current and proposed media plans
Category competitors
Their consumers and audiences
Emerging media opportunities
Identify and recommend proprietary research studies for assigned brand(s), continuing to gain stronger consumer insights around content engagement, media interaction, consumption and devices
Ideating innovative media architecture plans for brands, using experience maps, consumer journeys, and brand-engagement platforms
Partner with agency Creative Strategists, Media Planners, and Decision Science experts, using behavioral data to design an orchestrated communication system connected across touch points
Build trust and collaborative relationships with clients and agency partners
Qualifications
This role will require strong, impactful work experience, which typically includes:
An unwavering passion for marketing, and an unstoppable drive to bring the best work to life
Four years of college education and 5-7 years of CRM experience, preferably in cross-channel media or digital strategy environment
Research ambidextrous- must respect, understand, and flawlessly execute qualitative and quantitative methods and able to extract meaning from data and present numbers as narrative
Impressive expertise in the digital world – you keep a pulse on what’s happening, and you offer smart POVs on how businesses should adapt accordingly
Excellent analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
Effective time-management, impeccable organization and the flexibility to adapt quickly to changes
A genuine passion for curiosity and learning – making and finding the “interesting” and unique value for clients
Amazing communication and presentation skills – you’re articulate, straightforward, and engaging. You excel at unpacking ideas, having a viewpoint on them, and presenting them.
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
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