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Senior Brand Manager, Mr. Coffee
Senior Brand Manager, Mr. Coffee-March 2024
Atlanta
Mar 30, 2026
About Senior Brand Manager, Mr. Coffee

  Newell Brands:

  Newell is a leading $10B global consumer products organization with over 29,000 employees and more than 100 beloved brands. Newell’s vision is to become a consumer-led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow, and thrive! We are on a journey to accelerate brand growth by unlocking powerful consumer insights that generate disruptive and high incremental innovations.

  Brewing coffee since 1970, Mr. Coffee® remains the trusted brand for high-quality, easy-to-use coffee makers, providing the joy and convenience of brewing at home. From the classic drip coffee maker to an iced coffee maker or an espresso machine, Mr. Coffee® provides a range of options that allows a personalized coffee experience. Consistent, great tasting coffee also requires the right accessories, so Mr. Coffee® also provides easy-to-use coffee grinders for the freshest flavor, a reusable coffee filter for sustainability, and replaceable water filters for better tasting coffee every time.

  Position Summary:

  The Senior Manager Brand Management position is a critical leadership role at Newell Unit with P&L responsibility for Mr. Coffee and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel. The ideal candidate will bring 8+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

  Key Responsibilities:

  Assist leadership in building the annual brand plans by supporting with data, insights, and reporting to help understand business performance and formulate actions for improvement

  Lead initiatives that impact the Rubbermaid P&L statement and develop financial management skills.

  Demonstrated evidence of translating business priorities into brand objectives, strategies and plans. Understand how to effectively inspire and delight consumers through product performance, pricing and positioning.

  Lead market share and business reporting. Leverage all Newell data sources to understand brand health, identify winning and losing propositions quickly and make recommendations for initiatives to grow the business.

  Strong cross functional leadership and proven success leading projects and delivering on time

  Understanding of the eCommerce channel and ability to support media mix and assortment recommendations

  Identify new product ideas, write concepts, and champion innovation projects from idea to execution

  Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth

  Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.

  Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.

  Able to leverage google analytics, search information, DTC metrics and other data sources to understand health of the business and make recommendations to drive business performance enhancements

  Familiar with performance marketing. Able to utilize the data to check for progress against goal delivery.

  Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Mr. Coffee brand.

  Required Experience/Qualifications:

  A four-year college degree, MBA preferred.

  8+ years of brand management experience including deep marketing, innovation and general management experience.

  Proven ability in talent management; Ability to attract and retain top talent; Prior experience leading people and coaching for continued growth and success

  Industry experience in CPG and hardlines, with proven ability to be successful with both.

  Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.

  Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)

  Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.

  Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform.

  Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity.

  _Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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