Regional Brand Director, APAC Marketing

　　Location Singapore, Singapore

　　Job ID 0000013132

　　Category Sales, Marketing & Product Management

　　Job Description

　　Do you have a strategic marketing approach and a passionate people-leader to lead the APAC Brand Marketing team to greater heights?

　　Lead with confidence and collaborate with various teams in a matrix organization to ensure the brand remains top-of-mind in the market!

　　Core Responsibilities

　　Team & Leadership

　　Lead and develop a high-performing Regional Brand Marketing in and their ways of working with Global Marketing, other Market Group (MG)Brand leads and the 6 diverse APAC MG Business units

　　Be an integral contributor to the APAC Marketing team as a member of APAC Marketing Leadership team driving a strong one team culture aligned with LEGO Group values

　　Role-model integrated ways of working with other functional leads in the APAC Region - Trade and Digital Directors, Brand relations lead as well as Marketing Planning and Marketing Performance

　　Business & Strategy

　　Deliver LEGO APAC consumer sales annual growth targets and annual Active Consumers growth target vs Plan in collaboration with the Business units, solving for the different stages of brand maturity that each geography is in

　　Lead team in defining regional audience priorities and strategies in the Integrated commercial planning process

　　Deploy the brand, audience and portfolio priorities to the BUs in collaboration with Regional Commercial Development

　　Recommend Consumer Sales annual targets at audience and theme level to Head of Marketing and APAC LT and be accountable on performance

　　Portfolio Planning

　　Provide ongoing input of portfolio performance into long term annual demand planning process

　　Tracks performance in collaboration with Marketing Performance team and develop mitigation ideas to deliver commercial plan

　　Provide strategic regional input into annual portfolio development gates (incl. Masterbrand strategies) based on strong regional consumer, shopper & customer insights

　　Review global portfolio for regional nuances, provide input and deploy in the region with relevant selling-in rationale

　　Marketing Planning

　　Provide regional marketing & activation plans while working with BUs to deliver strong local marketing plans

　　Support Marketing Planning to align on regional variations to global Launch and Drive Period plan

　　Partner with Marketing Planning to review, challenge BUs on marketing investment effectiveness and sufficiency

　　Go-to-Market Activations

　　Identify and input regional insights into Global Marketing teams needs for globally developed campaigns

　　Cross-collaborate with other Market Brand leads to seek opportunity areas to optimize resources

　　Develop and deliver regionally specific campaigns - e.g. Lunar New Year

　　Develop Regional integrated briefs for priority campaigns

　　Develop and establish a culture of cross sharing BU implementations to drive scale

　　Partnerships

　　Defines regional joint business plans with key partners (licensors), ensuring strong link between global, regional and local activations

　　Drive business reviews with Regional IP Partners

　　Insights & Effectiveness

　　Increase consumer-centric thinning by partnering with Performance and Insights team to initiate strategic research to advise future audience choices

　　Partner with Marketing Performance to apply marketing effectiveness findings into future planning

　　Play your part in our team succeeding!

　　APAC Regional Marketing is on a mission of continuing to be at the forefront of our brand growth and innovation in our region. This involves working closely with Global Marketing teams & APAC Business units. The Regional Brand Director will lead the development of aligned LEGO Brand, Audience and Portfolio strategies to grow the LEGO brand and consumer sales in APAC

　　The role is pivotal in driving our brand to be APAC‘s leading toy brand – by developing Regional strategic directions in close collaboration with the Regional brand team, APAC Marketing LT, Global and local BU marketing teams to achieve the focused objective of execution with excellence.

　　This role and their team will be the lead contact between Global PMD (Product and Marketing Development), Global M&C Marketing (Markets & Channels) team and BUs, making sure that we deliver substantial APAC insights to Global Marketing, that will inform & influence the development of Global portfolio and campaign toolkits, with the ambition to increase relevance and priority to APAC as well as enabling BUs to implement with excellence.

　　Do you have what it takes?

　　Min. 10 years of relevant experience in portfolio/product management, brand marketing & management, integrated media planning and P&L accountability of brands/products

　　Experience in leading seasoned impactful teams in same and remote locations is key

　　Consistent track record of leading through influence and managing broad senior collaborator networks are critical

　　Regional experience in leading multiple diverse markets and clear on regional value creation to global and markets are highly preferred

　　Ability to achieve success with others and through others through collaboration and integrated ways of working in a matrix environment

　　Accountable for growth and performance

　　Strong self-motivation, resilience and positive energy to lead and influence the organization

　　Strategic orientation with experience and curiosity of markets across Asia-Pacific

　　Digital & eCommerce experience is a plus

　　Demonstrates high level of curiosity, courage and comfort with building previously undefined solutions

　　Ability to drive meaningful innovation. Has proven a willingness to take calculated risks and agility in responding to the changing external landscape

　　Strong track record of turning consumer, shopper and market insights into action

　　Ability to travel approx. 30 days per year

　　Passion for the LEGO brand and belief in our values and dedication towards our audiences and ourselves

　　Experience in working in a diverse and international environment especially in Asia-Pacific

　　Values people, ability to coach and develop people

　　Excellent communication and presentation skills, responsiveness and attention to detail

　　#LI-FH1

　　What’s in it for you?

　　Here are some of what to expect:

　　Family Care Leave – We offer enhanced paid leave options for those important times.

　　Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

　　Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

　　Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

　　Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

　　Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

　　Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

　　The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

　　The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

　　Thank you for sharing our global commitment to Children’s Rights.

　　Just imagine building your dream career.

　　Then make it real.

　　Join the LEGO ® team today.