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Region Business Manager, Surgical - Richmond, VA
Region Business Manager, Surgical - Richmond, VA-February 2024
Usa Home Office
Feb 10, 2026
About Region Business Manager, Surgical - Richmond, VA

  Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

  Bringing out the best in people

  As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

  Working at Dentsply Sirona you are able to:

  Develop faster - with our commitment to the best professional development.

  Perform better - as part of a high-performance, empowering culture.

  Shape an industry - with a market leader that continues to drive innovation.

  Make a difference -by helping improve oral health worldwide.

  The Regional Sales Manager is responsible for achieving organizational sales objectives through effective leadership in the assigned area. The regional manager will lead, coach, and develop a highly talented cross functional team that excels in supporting the build-out of Dentsply Sirona integrated offices, selling procedural efficiencies, integrated workflows, and services within the Dentsply Sirona portfolio. Ideal candidate will live in the greater Raleigh, NC or Richmond, VA regions.

  Talent Management

  Identify

  Recruit diverse new talent as needed yielding a best in class organization

  Develop and implement individual new-hire training plan

  Field test and assess new hire readiness to implement Dentsply Sirona sales methodologies, effectively representing the product line

  Coach

  Lead sales team identifying, developing, and retaining high talent who deliver value to the company’s business

  Mentor cross functional team on business processes, cross-selling, and the benefits of procedural selling versus product selling methodologies

  Monitor new hire training, assess gaps, and provide corrective guidance

  Handle non-performing employees. Document areas of concern and provide guidance on corrective actions

  Follow established processes and document problem employee situations

  Conduct ongoing performance reviews, provide written feedback at a minimum of once annually

  Document expected performance and goals for the upcoming year

  Develop

  Drive forecasting accuracy and predictability using sales methodology and SFC

  Recognize each team member’s attributes and develop appropriate personal development plans to facilitate growth

  Travel with team members, bring business discussions to prospects and customers, provide a positive learning experience by example

  Regional Culture

  Drive a culture of growth, accountability, and disciplined execution

  Develop strong, collaborative working relationships with all team members. Foster extreme ownership

  Display enthusiasm and positive attitude that can be mirrored by the region

  Set expectations, define goals, and stimulate desire to win as a team. Champion company vision and align team culture

  Actively support team efforts in all aspects of the business to create a stronger Dentsply Sirona presence in the market

  Business Planning

  Create revenue budgets to reflect individual territory growth targets

  Develop and communicate the overall strategy. Work with field sales team to develop supporting tactics

  Establish performance metrics and communicate progress regularly

  Travels with field sales team. Works with customers and local distribution teams

  Gains feedback through on-site customer interaction and adjusts tactics accordingly

  Work with the sales director on the identification and development of Key Opinion Leaders

  Bring KOL participation to local events, focusing on company philosophy and sales execution

  Review data inputs, intelligence from the field, and work with sales director to develop a strategic plan, aligning with company objectives

  Deploy cross functional workflow strategy, leveraging the unique capability of the DS Clinical Development Manager

  Support Clinical Development Manger mission, gaining customer commitment to DS patient experience, practice expansion and efficiency

  Strengthen the synergies of DS direct and distributor pipelines. Leverage One DS in support of DS customer ownership

  Lead and manage regional events including site selection, budgeting, market rollout, engagement, driving attendance, and ROI

  Customer Relationships

  Conduct quarterly business review with distribution managers

  Schedule quarterly business meetings with key direct customers – review workflows, identify inefficiencies and remediate with DS workflows

  Develop and structure partnerships with distributor and direct customers to accelerate growth

  Primary point of contact for the local distribution management team

  Handle sales escalations, personnel conflicts, and overall location relationship

  Work with distribution management, key distribution team members, and key customer accounts. Reinforce the value of DS procedures and workflows

  Assess the health of Dentsply Sirona by distributor location, work with location management to improve where needed

  Bring successful strategies and tactics to underperforming customers, direct and distribution

  Develop and structure partnerships with key business customers. Leverage partnership to gain new business

  Utilize consultative techniques to educate and assist with practice efficiency and expansion

  Administrative Duties

  Effectively manages and filters information and tasks (notifications, emails, divisional programming, approvals) as deemed necessary to prioritize business needs

  Manages the annual expense budgets including Demo, Event Funds and Travel and Entertainment expenses

  Communication

  Effectively communicate and reinforce company culture and initiatives

  Actively listen, discover pain points and message effective responses

  Develop value-based storyline presentation material

  Able to effectively present company ethos, product line, and value proposition as a podium presenter, in small groups, and one-on-one situations.

  Develop rapport and positive business relationships with distribution teams and key customers. Build the Dentsply Sirona brand

  Actively engage with appropriate merchandising, marketing, and other internal employees relevant to business

  Must display interpersonal skills and ability to interact with customers, employees and others in a professional and tactful manner

  Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public

  Address customer complaints in an appropriate and professional manner. Escalating concerns as required by current processes.

  Miscellaneous

  Performs other duties as assigned or as may be necessaryEducation/Years of Experience

  Requires a bachelor’s degree and 5-7 years of relevant work experience, or a master’s degree plus 4 years of experience, or an equivalent combination of training and experience

  Proven track record of leading teams to success

  3 or more years of prior sales management experience

  Experience in resolving conflict and problem solving

  Certifications/Licensing :

  Valid driver’s license is requiredKey Required Skills, Knowledge and Capabilities:

  Ability and willingness to travel 50% of the time

  Lives within assigned area, with strong working knowledge of the same

  Required to complete corporate and divisional sales and sales leadership training

  Capable of working independently

  Prior leadership, mentoring, coaching, and recruiting experience

  Demonstrated ability to deal effectively with customers

  Must display interpersonal skills and ability to interact with customers, employees and others in a professional and tactful manner.

  Ability to write reports and business correspondence.

  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

  Sales Force CRM knowledge preferred but not required

  Ability to operate a motor vehicle daily up to 8 hours or more per day

  Proficiency in Microsoft 365 applications.

  #LI-AF1

  Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

  If you need assistance with completing the online application due to a disability, please send an accommodation request to [email protected] ([email protected]) . Please be sure to include “Accommodation Request” in the subject.

  For California Residents:

  We may collect the following categories of personal information in connection with the submission of your resume or application materials to us for employment, and if hired, your employment with us: identifiers (e.g., name, address, email address, birthdate); personal records (e.g., telephone number, signature, education information, criminal background information, passport number and visa information); consumer characteristics (e.g., sex, marital status, veteran status, race, disability, sexual orientation); professional or employment information (e.g., resume, cover letter, employment history, background check forms, references, certifications, transcripts and languages spoken); and inferences from personal information collected (e.g., a profile reflecting abilities and aptitudes).

  The above categories of personal information are collected for the following business purposes: performing recruitment and hiring services; processing interactions and transactions (e.g., to comply with federal and state laws requiring us to maintain certain records, managing the workforce); and security (e.g., detecting security incidents, protecting against fraudulent or illegal activity).

  For additional details and questions, contact us at [email protected]

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