*Identify company's advertising and promotions needs and targets, research market areas and plan marketing strategies, as well as coordinate the implementation and execution of strategies; *
*Build relationship with nearby customers and community, develop a content calendar for regular newsletters and articles to customers, including recent events and products on sale; *
*Direct and complete the design of advertisement for digital and print distribution, including copy, images, artwork, etc.; *
*Coordinate with production department to design and produce seasonal products for promotional uses; *
*Maintain online profiles and publish advertising on company website, Facebook and other social media platforms, update contents and refine to drive performance; *
*Direct and supervise customer representatives regarding communication with customers through social media platforms, email, or phone calls, conduct surveys to monitor customer satisfaction in a regular basis; *
Conduct research on competitors' advertising methods through onsite observation and collecting information from secondary sources, such as website, social media, news, publications, etc., provide recommendations for management to improve marketing strategies.