Product Marketing Manager - Accounting and Compliance As A Service (ACaaS)

　　Job Description:

　　About the role

　　The PMM Manager for ACaaS is an exciting new role at Sage at the cutting edge of how we win and disrupt the small business market.

　　The PMM Manager for ACaaS at Sage is a key position that combines both future proposition development and GTM execution, with significant influence and accountability. Directly reporting to the Head of PMM for Sage for Small Business, this leader has responsibility for delivering all Product Marketing (PMM) strategy, activities and outcomes for ACaaS across all regions. They will work with existing strategic partners like Tide, as well as define the market opportunity and proposition for ACaaS, by demonstrating a deep understanding of the market for embedded accounting, and target partners in banking, platforms and other routes to market.

　　The single, critical aspect of this role is developing a deep understanding of the market opportunity for embedded accounting across key regions, and leveraging these insights to define the global growth strategy, the commercial model and the value proposition for ACaaS. Stakeholder management and the ability to drive new and disruptive GTMs, commercial models and launch plans through enterprise-scale partners to capture new and emerging small businesses are key responsibilities that this individual will be accountable for. Collaboration is also at the heart of this individual’s responsibilities, as the role requires collaboration across functions and crafts to build a GTM strategy and execute on the plan across our target markets and regions. Together with the Product, Partner and GTM teams, this role architects a detailed, robust and dynamic growth plan that clearly articulates how our long term strategy as well as near term commercial goals will be achieved.

　　Key Responsibilities:

　　• Bring together customer, competitor and market insights to define where and how Sage can win with ACaaS

　　• Identify priority segments to capture earlier/younger small businesses, including target partners across key regions

　　• Define the product boundaries for ACaaS and services required to achieve product:market fit

　　• Work with accountants to maximise the market opportunity for ACaaS and deliver GTM to Accountants

　　• Create refreshed ACaaS proposition and assets, leveraging Tide success to support ACaaS GTM

　　• Define commercial model and monetisation strategy for ACaaS, partnering with Pricing and Sage Network teams

　　• Develop brand strategy for ACaaS in collaboration with Brand and Product teams

　　• Drive commercial ambition for ACaaS to achieve 5m+ participants in the Sage Network over the next number of years

　　• Own the Growth Plan for ACaaS (what propositions, to which parts of the market, how, when) that achieves our commercial ambitions and aligns to our global growth strategy

　　• Manage and monitor the commercial performance of ACaaS, ensuring delivery of ARR and other commercial goals

　　• Evangelise the strategy for ACaaS both internally and externally, acting as a thought leader and visionary for the proposition with colleagues, partners and other key stakeholders

　　• Embed ACaaS a growth proposition in the business and build the future proposition as well as execute the GTM

　　• Partner with Tide to ensure the Tide GTM is successful and leverage partnership to accelerate growth and global expansion

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　　Function:

　　Global Product Marketing

　　Country:

　　United Kingdom

　　Office Location:

　　Newcastle;London;Manchester;Winnersh

　　Work Place type:

　　Hybrid

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　　People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!

　　At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

　　We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, colour, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.