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　　A t MITRE Engenuity , we believe the key to national security and economic stability is to lead innovation in society changing technologies that drive economic growth equitably across our country . This is about more than innovation, the successful growth of transformative technologies requires standards and policy support as well, which makes the balance between industry and government critical for driving innovation that leads to economic growth .

　　Working directly with the private sector MITRE Engenuity is a non-profit subsidiary of MITRE, tasked with creating scalable, repeatable, impact from MITRE’s Federally Funded R&D Center work across six different FFRDCs to address whole of nation challenges . Drawing from MITRE’s deep bench strength as one of the largest independent, non-profit R&D organizations in America, MITRE Engenuity is focused on bringing private sector relationships and innovation to public sector solutions . From working on CHIPS and Science to strengthening cyber defense globally, we’re not just preparing for the future, we’re helping to create it.

　　The MITRE Engenuity Center for Threat-Informed Defense (Center) seeks a Product Marketing Lead to advance global awareness and impact of our R&D program, support business development, and partner with existing members to maximize their investment in the Center. You will partner with research teams to help them launch new R&D products and drive awareness of our work through co-marketing and well-thought-out campaigns. You will lead the production of our annual report, helping the cyber defense community understand our organization and our impact through case studies. You will collaborate with our membership program and business development leads to retain existing members and recruit new members.

　　At the Center, we are fundamentally focused on impact – changing the game on the cyber adversary. You will join a team that values creativity, risk taking, and continual learning. Core to our success is the bel ief that we are strong er together and that diversi ty is critical to ensuring that we hav e global impact.

　　I n MITRE Engenuity , o ur programs are our products and the program marketing professionals on the Go-to- M arket (GTM) team are expected to be experts on how those products should be positioned in market. They should have a deep understanding of the market, competition, customers, product positioning, and key differentiators. Functionally, our program marketing employees serve as a bridge between program staff and other core marketing functions or between the product and the market. They are planning masters. They develop and communicate clear, thoughtful, and consistent plans with attention to detail and forethought that ensures successful delivery and sets proper expectations.

　　Roles and Responsibilities:

　　Program and product marketing

　　Partners with product SMEs, program leaders and sales to create effective market position(s) and key value propositions

　　Drives creation of effective sales enablement materials and mentors sales on leveraging assets

　　Ensures consistent brand strategy and messaging

　　Defines audience and assets for campaign s , aligning content plans with customer journeys

　　Manages relationships with partners , suggesting and enabling co-marketing

　　Strategic marketing planning and execution

　　Creates and maintains strategic marketing calendars and plans for program

　　Sets OKRs or KPI s for program with leadership and drives to results

　　Defines, plans and documents GTM and sustaining campaigns for the program

　　Partners with other program marketing leads on cross promotion and prevents calendar conflicts

　　Launch Planning and Execution

　　Collects inputs and requirements efficiently and with authority at time of intake

　　Clearly communicates needs and dates to everyone involved in production

　　Ensures outputs align with messaging and brand

　　Partners with events team to ensure events are impactful

　　Measures and monitors launch progress against goals

　　Integrated Marketing / Marketing Campaign Management

　　Recommend and help plan lead generation and campaigns

　　Identifies and outlines content needs related to campaigns

　　Analyzes campaign data and leads to adjust audience, spend and messaging

　　Manages social media including moderation, and recommends actions t o grow LinkedIn presence

　　Works with media relations team to create public relations opportunities

　　Minimum Qualifications:

　　8 years of related job experience, with at least 3 years in each functional area (program / product marketing, strategic marketing, marcom or marketing project management, marketing operations and integrated marketing) with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years’ experience; or equivalent combination of related education and work experience

　　Effective and mature communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing, comfortable in business and technical discussions

　　Experience in and / or understanding of private sector cybersecurity products

　　D emonstrated excellence in driving growth, strategy, and go-to-market

　　Preferred Qualifications:

　　An understanding of community and membership management

　　Experience with early-stage startup environments

　　Experience co-marketing with partner organizations.

　　This requisition requires the candidate to have a minimum of the following clearance(s):

　　None

　　This requisition requires the hired candidate to have or obtain, within one year from the date of hire, the following clearance(s):

　　None

　　Work Location Type:

　　Hybrid

　　MITRE is proud to be an equal opportunity employer. MITRE recruits, employs, trains, compensates, and promotes regardless of age; ancestry; color; family medical or genetic information; gender identity and expression; marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics. For further information please visit the Equal Employment Opportunity Commission website EEO is the Law Poster (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) and Pay Transparency (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .

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