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Principal Product Marketing
Principal Product Marketing-March 2024
Spring
Mar 30, 2026
About Principal Product Marketing

  Responsibilities

  Develops and delivers against marketing communications strategies, policies, standards and direction.

  Contributes to the development and adoption of innovative principles and practices across HP.

  Develops insights led marketing campaigns and new product introductions that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics.

  Ensure close collaboration with business and regional marketing partners.

  Defines, writes and tests customer facing value propositions by product and ensure consistent execution across the mix.

  Champions and continually drives adoption of leading-edge innovative marketing communications techniques across the business.

  Education and Experience Required

  Bachelor's degree or equivalent (Master's degree or equivalent preferred)

  10+ years of work experience in related field

  Knowledge and Skills

  Proven track record in insights and data led planning that informs world class briefs and creative.

  Superior project management skills with the ability to run multiple assignments simultaneously.

  Deep knowledge and experience of social marketing, content marketing and media.

  Budget planning and process management accountability and problem solving.

  Ability to articulately present ideas, making persuasive arguments in presentations.

  Ability to think creatively while basing ideas in strategy and data.

  Ability to evaluate data and present findings clearly (proficient use of Excel) and recommend actions based on that data.

  About HP

  You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.

  So

  are we. We love taking on tough challenges, disrupting the status quo,

  and creating what’s next. We’re in search of talented people who are

  inspired by big challenges, driven to learn and grow, and dedicated to

  making a meaningful difference.

  HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

  Our history: HP’s commitment to diversity, equity and inclusion – it's just who we are.

  From the boardroom to factory floor, we create a culture where everyone is

  respected and where people can be themselves, while being a part of

  something bigger than themselves. We celebrate the notion that you can

  belong at HP and bring your authentic self to work each and every day.

  When you do that, you’re more innovative and that helps grow our bottom

  line. Come to HP and thrive!

  Equal Opportunity Employer (EEO):

  HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

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