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Principal Digital Strategist
Principal Digital Strategist-February 2024
Atlanta
Feb 11, 2026
ABOUT ADOBE
At Adobe, we’re changing the world through digital experiences by helping customers create, deliver, and optimize content.
10,000+ employees
Technology
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About Principal Digital Strategist

  Our Company

  Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

  We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

  The Opportunity

  We are looking for an individual who thrives in ambiguity with high initiative, a strategic mindset and approach, and customer experience strategy talent. Principal Digital Strategist on the Value Realization team is a data-driven, highly quantitative expert savvy at navigating customer orgs to drive measurable impact, no matter the headwinds. This leader role will focus on value measurement framework, cross-Adobe stack value realization through driving integrated customer journeys and people and process recommendations.

  Strong executive presence and interpersonal skills, with ability to engage and encourage senior executives.Lead and drive sophisticated cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery - in a matrixed organizationDevelop strategies that address client's organization capability evolution, cultural advantage, and technology fitness.Regularly connect with customers to identify customer needs and requirements.Collaborating across multiple functional domains (Adobe and customer) fluently and easily, and leading difficult conversations to logical and objective conclusions with an action plan to move forward.Evaluate measurement criteria to identify and calculate opportunities for lift, new revenue streams and cost reduction strategies, with a strong focus on customer journeys that outline specific cross-solution use cases.Develop and implement tailored programs that provide continued value to the customer, ensure renewals and drive long-term account growth for broader customers.Identify problems in need of solutions within our practice, and lead the development of creative and effective solutions to strong outcomes.Lead, coach and mentor Digital Performance Strategy team members on Value RealizationWhat you need to succeed

  10+ years experience in value measurement, business modeling, and other quantitative strategies oriented towards the impacts of digital Customer Experience strategy5+ years in consulting for a top management or digital consulting firmMultiple referenceable experiences driving programs and delivery for the Adobe Digital Experience stack such as Adobe Experience Platform, Workfront, Adobe Experience Manager.Willingness to travel (expect up to 30% at times)MBA preferred

  Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $147,100 -- $287,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

  At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

  In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

  Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

  Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, [email protected] call (408) 536-3015.

  Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.

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