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PMM Director - Small Business Suite
PMM Director - Small Business Suite-March 2024
Toronto
Mar 29, 2026
About PMM Director - Small Business Suite

  PMM Director - Small Business Suite

  Job Description:

  The Run the Business PMM Director for Small Business Suite is a senior leadership position with significant influence and accountability. This leader has responsibility for delivering all Product Marketing (PMM) activities and outcomes for the Small Business Suite in North America, across Direct and Indirect routes to market.

  The single, critical aspect of this role is developing and maintaining a deep understanding of customers, accountants, market dynamics/trends and competitors; then leveraging these insights to build Sage's growth strategy for the Small Business Suite, driving the GTM, delivering the value proposition, and ensuring commercial success.

  Collaboration is at the heart of the leader’s responsibilities. They establish robust, positive and healthy working relationships with go-to-market (GTM) leaders, acting as a source of inspiration by evangelising the growth strategy, fostering confidence, belief, and excitement. Together with these GTM leaders, this role architects a detailed, robust and dynamic growth plan (updated quarterly and in perfect alignment with the growth strategy) that clearly articulates how commercial goals over the next twelve months will be achieved. Taking a hands-on approach, this role then leads the execution of the growth plan for the Small Business Suite, orchestrating impactful product launches, updates to value propositions, cut through messaging, simple customer journeys/experiences and campaign initiatives. Furthermore, the leader immerses themselves in the operational rhythm of the business, providing vital support to GTM leaders to enhance performance and ensure the attainment of collective annual recurring revenue (£ARR), growth, and margin goals.

  Key Responsibilities:

  In this role you will:

  • Be responsible for delivering all PMM activities and outcomes for the Small Business Suite in Canada.

  • Understand customers, market, competition and performance and build the growth strategy driving the GTM.

  • Be accountable for ensuring the growth strategy is clearly defined then evangelizing across key stakeholders.

  • Partner with other PMM/BU colleagues to support the definition, design and build of value propositions.

  • Turn the Growth Plan into execution and launches of new/updated products, propositions and campaigns.

  • Optimizing in-market propositions through participation in the daily/weekly/monthly trading cycles/meetings; and strong, collaboration with GTM leaders.

  • Proactive communication and influence into key stakeholders across the region.

  You must have:

  • 8 years of experience in Product Marketing and/or growth roles

  • Strong knowledge of the market in Canada

  • Experience in a customer and commercially led Product Marketing role

  This position is hybrid in either our Richmond or Toronto office

  Function:

  Global Product Marketing

  Country:

  Canada

  Office Location:

  Toronto;Richmond

  Work Place type:

  Hybrid

  Advert

  People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!

  At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

  We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. Sage invites all qualified individuals including women, visible minorities, Indigenous Peoples, persons with disabilities, persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who reflect our ever-changing workplace.

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