Job Description :

　　Performance Marketing Manager

　　Location: Amsterdam or Hamburg

　　Diageo is a dynamic and innovative company dedicated to pushing the boundaries of excellence in the market. As we continue to grow, we are seeking a motivated and experienced Performance Marketing Manager to join our team and drive our digital marketing efforts to new heights.

　　About the Role

　　In this role, you will drive customer acquisition, engagement, and retention through various digital channels. This role requires a strategic and hands-on approach, a passion for data-driven decision-making, and a proven track record of optimising campaigns for maximum impact. We are looking for someone who keeps abreast of industry trends and emerging technologies to drive innovation at Diageo.

　　You will work collaboratively with the Ecommerce, Marketing/Brand, Product, and Creative teams to align marketing initiatives with overall business objectives.

　　Top Accountabilities

　　Strategy and Planning

　　Develop and implement comprehensive performance strategies aligned with business goals.Collaborate with cross-functional teams to ensure a unified approach to marketing initiatives.Develop and lead luxury focused affiliate strategies and programs with internal teams and external partners

　　Campaign Management

　　Lead the planning, execution, and optimisation of performance marketing campaigns across channels such as paid search, paid social, retargeting, affiliate and SEO.Take care of and analyse campaign performance, adjusting strategies as needed to achieve long and short term critical metrics.Supervise overall pricing mix of lower funnel activities and work with media effectiveness team to monitor return on investment across the funnel.

　　Data-Driven Insights

　　Utilise analytics and data-driven insights to find opportunities, trends, and areas for optimisation.Ensure that tagging and measurement framework is in place to drive best in class insights for campaignsImplement tracking and attribution models to measure the effectiveness of marketing efforts.Work with the media team to unlock data partners that drive conversion insights.

　　Budget Management

　　Develop and manage performance marketing budgets, ensuring efficient allocation of resources.Provide regular reports on budget utilisation and campaign performance.

　　About You:

　　6+ years of experience in performance marketing, with a focus on paid search, paid social, retargeting, affiliates and SEO.Experience with analytics tools, attribution models, and data-driven decision-making.Excellent communication and collaboration skills, with the ability to work cross-functionally.Experience with e-commerce and knowledge of the latest industry trends.Familiarity with digital marketing technologies and platforms.

　　Our Offer

　　An inclusive company culture that puts employees and their development firstA competitive salary with bonus and many benefits that suit your lifestyleAn industry leading parental leave policy...and of course, THE best colleagues!

　　Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

　　We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

　　Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

　　We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

　　Don’t let anything stop you from applying!

　　Worker Type :

　　Regular

　　Primary Location:

　　Amsterdam

　　Additional Locations :

　　Hamburg

　　Job Posting Start Date :

　　2023-12-28