Summary

Unique opportunity to be part of shaping the next chapter for Chobani as well as defining and building the future of marketing for the company (and the industry), merging the best of CPG with the ability of Tech. Be part of a newly formed Marketing team that will raise the voice of the consumer across the company, creating growth and stoking love for the brand to elevate Chobani as a force for change in the world! Reporting to the VP of Consumer Marketing, the Media Director position will serve a crucial role in crafting a media strategy to drive growth. This is a critical leadership role within a growth function with a huge scope for impact and growth in a fast paced, purpose driven, category defining business! Chobani refuses to be a traditional CPG company which requires we take a non-traditional but equally effective approach to deploying media to reach consumers, engage the brand in culture and drive shopper behaviors and preferences. The Media Director will supervise and manage all aspects of media strategy, planning and buying for Chobani. They responsible for developing and implementing effective media strategies to grow brand awareness, increase household penetration and engagement, and ultimately stoke love and loyalty for the brand. This role works closely with various internal teams, such as product growth, consumer marketing, omni-channel marketing, creative, and insights & analytics, as well as external media partners, to ensure the successful implementation of full-funnel 360-degree media campaigns.

Responsibilities

Define, develop and implement comprehensive short & mid-term marketing media strategies, seasonal and operational plans across all channels that align with the overall marketing objectives and target audience. Conduct research and analysis to identify target audience demographics, media consumption habits, and market trends to inform media planning decisions. Collaborate with internal teams to define campaign objectives, messaging, and creative assets to ensure effective communication and brand consistency. Determine the right media agency model and directly manage day-to-day relationships with external media vendors, negotiate contracts, and evaluate media proposals to secure optimal media placements and cost efficiencies. Lead all aspects of media buying process, including the selection and negotiation of media channels, placements, and ad formats to improve campaign reach and impact. Monitor and analyze media performance metrics, such as impression reach, frequency, click-through rates, and conversion rates, to optimize media campaigns and achieve desired outcomes. Accountable for delivering media plans and results against the goals and priorities laid out. Develop new ways of working that map to a test & learn and at scale agile model. Stay up-to-date with industry trends, emerging media platforms, and innovative media strategies to recommend and implement new opportunities for reaching target audiences. Collaborate with Insights & Analytics team to collect and interpret data for campaign performance evaluation and reporting to team members. Manage and allocate media budgets effectively, ensuring accurate and timely financial reporting and adherence to budgetary constraints. Build, lead and mentor a forward-thinking team of media professionals, providing guidance, coaching, and development opportunities to foster their growth and improve their performance.

Requirements

10+ years of experience in Digital Marketing and Retail Marketing, Paid Media, Brand Management, and Brand Marketing Bachelor's degree in marketing, brand management, communications, or related field Expertise in both online and offline media across the funnel (everything from TV and OOH to search and digital retail platforms) Retail media expertise in a CPG or related marketplace, highly preferable Expertise across the Media Lifecycle; Strategy, Planning, Buying, Delivery and Optimization Ability to connect paid with earned/o&o engagement to drive integrated consumer experiences Focus on experience-led, non-traditional approaches to campaigns and media Deeply analytical with strong financial skill Exceptional communication and collaboration skills Experience developing media strategy recommendations that are supported by data and presenting proposals to senior marketing leaders. High-level understanding of campaign set up and architecture, as well as exposure to technical implementation of conversion tracking and the moving parts. Track record in building and scaling Media capabilities and driving Media Transformation Experience across digital media platforms including but not limited to Meta, Google Ads, DV360, LinkedIn, and Google Analytics, Account Based Marketing tools and practices like 6Sense, Folloze, Bombora, Nielsen’s Ad Intel, MediaTools, MRI Retail media networks including but not limited to Kroger’s 84.51, Walmart Media Connect, Roundel, and more.

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.       Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.      For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.  Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws.   #LI-VK1 #LI-hybrid Compensation Range: $142,400.00 - $213,600.00, plus bonus.