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Marketing Coordinator I - James Madison University
Marketing Coordinator I - James Madison University-September 2024
Harrisonburg
Sep 7, 2025
ABOUT ARAMARK
At Aramark, we grow and advance the lives of millions by providing food, facilities, and uniforms services for their clients.
10,000+ employees
Food & Beverage
VIEW COMPANY PROFILE >>
About Marketing Coordinator I - James Madison University

  Job Description

  POSITION: Senior Marketing Coordinator

  UNIT DESCRIPTION

  Aramark is seeking a dynamic Senior Marketing Coordinator to drive performance at James Madison University (JMU Dining). If developing strategic business plans is your superpower and you?re driven to further advance revenue, join our rapidly growing team.

  Work to identify new marketing opportunities that achieve immediate and long-term business growth. The coordinator serves as an advocate, champion, and creative visionary working closely with the operations team to help bring both Aramark?s and the university?s vision and mission to life. You?ll thrive in this role if you are comfortable working in a fast-paced environment, prioritize well, take initiative, and display sharp attention to detail.

  GENERAL DETAILS

  ? Location: James Madison University (this is not a remote position)

  ? Rate of Pay: $23-$30/Hour, DOE

  ? Local applicants are preferred, but not required, as no relocation assistance is available

  ? Schedule: Weekdays with occasional nights and weekends. Plus required overtime at JMU Home Football Games

  ? Connect with JMU Dining: @jmuding or visit our website at: https://jmu.campusdish.com/ to learn more about JMU Dining?s award-winning program; recently ranked #15 on Princeton Review?s Best Campus Food List

  ? To learn more about working for Aramark visit http://www.aramarkcareers.com

  Job Responsibilities

  ? Drives base business growth through planning, development, and execution of meal plan sales and ensuring price accuracy

  ? Responsible for driving change, with a focus on guest satisfaction, that results in retention and profitable growth for JMU Dining and for our university clients

  ? Devise marketing and communication plans and track results

  ? Identify new marketing opportunities, recommend actions, plan projects, manage projects to completion, and track results

  ? Conduct research and data collection to assist with focus groups, surveying, trend development/research, and competitive pricing analysis

  ? Use consumer insights, data, and analytic tools to inform and optimize strategies

  ? Implement guest satisfaction initiatives and conduct effective customer service training

  ? Responsible for updating and maintaining the dining website

  ? Supports the hiring, development, and management of the student Peer to Peer Team

  ? Works with the team to update and manage the content of marketing materials and coordinates print production when required

  ? This job profile does not contain a comprehensive listing of all required activities, duties, or responsibilities. Job duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

  At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

  Qualifications

  ? Strong research and analytical skills with a proactive approach to project management

  ? Previous brand ambassador and customer service experience preferred

  ? Effective sales, financial analysis, and presentation skills

  ? Previous content creation experience (internal communication, social media posts, etc.)

  ? Multi-task and prioritize multiple projects and deadlines simultaneously

  ? Detail-oriented approach with the ability to work under pressure to meet deadlines

  ? Excellent critical thinking, interpersonal, communication, and problem-solving skills

  ? Self-starter with solid time management skills who can work independently or collaboratively with a team of creators and project managers

  ? A high level of technical, computer, and software skills is required for this position. The ability to use Google Workspace Suite (Gmail, Google Drive) and Microsoft Office (Excel, PowerPoint, Word) and basic databases and software are required. Working knowledge of Adobe Creative Cloud is a plus.

  ? Requires a high school diploma or equivalent

  ? This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling, and/or extended walking and standing. This role may also require uniforms and/or the usage of Personal Protective Equipment (PPE)

  EDUCATION

  ? A bachelor?s degree in marketing or communications

  ? 1-2 years of marketing or sales experience in food service, hospitality, or higher education

  #FSNE-300

  About Aramark

  Our Mission

  Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

  At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

  About Aramark

  The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .

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