Job Description:

　　Chemical Market Analytics by OPIS, a Dow Jones company, (CMA) is looking for a customer-centric Marketing Associate Director for our AMER region to help develop the go-to-market (GTM) strategy and execution for the energy portfolio of solutions. You will develop solution marketing programs targeting a variety of clients and personas and will help collaborate with other business lines to lead marketing initiatives. You will collaborate with Product Management and Sales to create GTM plans based on market segmentation, personas, and customer buying journeys.

　　Responsibilities

　　As an experienced solutions marketer, you will develop multi-touch integrated programs (including marketing events) that use multiple channels (digital inbounds, events, etc.) and support sales enablement toolkits and dashboards that streamline between Marketing and Sales. Additionally, the role must be conversant in marketing analytics and have an affinity for tracking and measuring funnel velocity and conversion rates. You will report regularly to partners on the efficacy of their programs and will be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets.

　　Also, you will be responsible for content creation, management, and marketing, working with company partners and external agencies to produce high-quality materials designed to lead conversions. You will be experienced in tying marketing strategy and programs to Return on investment and will be comfortable speaking about pipeline volume, velocity, and revenue contribution.

　　Duties:

　　Working with partners across CMA's Energy business, using market research, client feedback, and sales priorities, you will develop compelling and content-rich value propositions to guide the GTM strategy for marketing communications into target segments.

　　Implement, plan, develop, and measure integrated global marketing programs (including marketing gated events) to align with the buyer's journey, including awareness, inbound and outbound demand generation, pipeline building, sales acceleration, and localization.

　　Help grow and implement new digital inbound marketing strategies to lead further demand from online activity.

　　Develop global sales enablement assets and implement training strategies to instruct Sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges.

　　Create processes and account scoring techniques to help us analyze and identify when accounts are prioritized.

　　Analyze campaigns and targets daily and compare A/B tests to ensure strategies have a measurable Return on investment.

　　Be agile and willing to update and change tactics where campaigns fall short of expectations.

　　Engage with the Sales teams to coordinate, communicate, and increase the impact of marketing activities and work with the team to track lead flow and convert opportunities.

　　Willing to learn and become an expert on our main personas, work with Sales to fill in gaps, and develop a persona-based strategy for lead conversion.

　　Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

　　Manage timelines, budgets, and resources and maintain communications and relationships with internal and external partners.

　　Job Requirements

　　7+ years of B2B demand generation marketing, with a focus on integrated campaigns and ABM or similar. Experience within the energy industry.

　　Experience of measurable success in developing pipelines through programs to increase company growth.

　　Ability to think strategically, analytically, and creatively to break down problems and find solutions.

　　Familiarity with marketing tools, marketing platforms (Eloqua, On24, etc.), Salesforce, Google Ads/ Analytics skills.

　　Able to analyze large amounts of data, content, and products to develop solution sets.

　　Content marketing capabilities, including strategy, writing and creation of marketing assets across multiple media – including social media, blogs, websites, and email.

　　Experience working in a matrix organization, including the understanding of global/ regional/ country organizational dynamics.

　　You are

　　Strong analytical capabilities. Ability to navigate through a complex matrix organization and lead process changes. Thrive in a fast-paced, connected sales and marketing environment.

　　Solid communication and interpersonal skills with experience working with multiple cultures and stakeholders across global locations and time zones.

　　Highly collaborative, hands-on, goal-driven, and a positive attitude and sense of ownership.

　　High level of accuracy and attention to detail.

　　Our Benefits

　　Comprehensive Healthcare Plans

　　Paid Time Off

　　Retirement Plans

　　Comprehensive Insurance Plans

　　Lifestyle programs & Wellness Resources

　　Education Benefits

　　Family Care Benefits & Caregiving Support

　　Commuter Transit Program

　　Subscription Discounts

　　Employee Referral Program

　　Learn more about all our US benefits

　　All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

　　Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

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　　Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

　　Business Area: Dow Jones - OPIS - CMA

　　Job Category: Marketing & Product Management

　　Union Status:

　　Non-Union role

　　Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

　　This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

　　If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

　　Req ID: 40235