Responsible for the overall management of the Market/Marketing Intelligence group in support of ManpowerGroup’s North American Sales and Marketing Organization. The scope of the Market/Marketing Intelligence charter allows for support in the following areas:

　　● Market Research & Intelligence

　　● Data Analysis

　　● Strategy, including managing Analyst relationships

　　● Modeling/Predictive Decisioning

　　● Lead NPS team

　　● Marketing Targeting and Campaign performance

　　Making an Impact

　　• Manage team of resources to ensure ongoing development and team succession planning.

　　• Utilize sales, marketing, and delivery reporting to create and enhance an in-depth data analysis process for sales/marketing performance acceleration.

　　• Provide data and insight-based analysis/target audience strategy for Digital Targeting at the client, prospect, applicant level and the audience/persona level. Maintain and optimize marketing attribution dashboards to enable marketing teams to optimize resourcing and increase the impact of their initiatives.

　　Sharing Expertise • Ongoing research and review of market trends and new industry developments through multiple sources.

　　• Provide updates, market research and evaluate competitors positioning and advantages, draft position papers and similar documentation.

　　• Serve as the data and market subject matter expert to digital marketing, integrated marketing and sales enablement on marketing plans. Scopes projects to delegate to team members for activation.

　　• Become a key advisor by developing a deep understanding of the brands, organization and category; collaborating and consulting with key stakeholders on a regular basis for continuous organizational learning; identifying and understanding business issues and objectives; delivering actionable recommendations stemming from designed research and analytic solutions; and anticipating emerging business needs.

　　• Leveraging Leadership’s actions, continue to develop a culture of innovation within ManpowerGroup Sales and Marketing, evaluate, recommend and oversee innovation projects, maintain and enhance innovation requests, oversee innovation initiatives (contests, surveys, brainstorming), and communicate with ManpowerGroup stakeholders on innovation initiatives. Hold team members accountable to market/marketing intel project delivery.

　　Gaining Exposure

　　• Establish and maintain relationships with key analysts and industry groups who track IT Practice Areas, Global counterparts, Finance, Data & Analytics, HR, and Human Capital,

　　• In close collaboration with Brand and Marketing leadership, continuously refine go-to-market and target marketing plans across brands by providing marketing campaign performance insights and market intelligence

　　• Gather feedback from sales and marketing teams on a regular basis to constantly improve analysis/results.

　　• Develop relationships with key internal stakeholders including subject matter experts, local leadership, marketing and media contacts

　　Your Typical Day

　　• Develop and enhance data analysis process for Sales/Marketing

　　• Test and learn as we build out campaigns and our Marketing Plan.

　　• Occasional travel to HQ or client sites may be required

　　Other accountabilities as assigned

　　Required

　　• B.A. degree with a solid understanding of business and analytic concepts and experience in marketing plan execution and marketing data analysis.

　　• 3 years’ experience in a related marketing, market intelligence, technology solutions or analysis and strategy role

　　• Excellent communication skills (verbal & written)

　　• Strong skills in Alteryx, Power BI, and/or Data Visualization tools; comfort with Automation tools (e.g. Power Automate) and processes.

　　• Ability to scope requirements and effectively coach team members to deliver market and marketing intelligence projects with excellence and user impact in mind.

　　Nice to Have

　　• Experience managing staff in a matrixed organization

　　• 5 years effectively selecting, leading or developing a team.

　　• MBA

　　ManpowerGroup

　　ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis and Talent Solutions – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality and Disability and in 2020 ManpowerGroup was named one of the World's Most Ethical Companies for the eleventh year – all confirming our position as the brand of choice for in-demand talent.

　　ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.

　　A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.

　　Reasonable accommodation during the interview process can be provided. Contact [email protected] for assistance.

　　#PG

　　Job: Marketing/Product

　　Organization: ManpowerGroup

　　Title: Manager, Marketing/Market Intelligence

　　Location: United States

　　Requisition ID: 0031262