Description

　　At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

　　Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

　　Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

　　We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

　　We are Revlon, together, transforming beauty.

　　Basic Function:

　　Champion of brand initiatives on a brand marketing team with primary focus on the US Marketing plans for Revlon Hair Color and Beauty Tools categories.

　　Major Duties:

　　Manage the development and implementation of effective commercial strategies and impactful marketing programs across the Revlon Hair Color & Beauty

　　Develop and execute annual marketing plan activities, including local media strategy/ plans for the Hair Color category, responsible for ensuring successful implementation of the plan working with cross-functional team

　　Works closely with internal cross functional teams such as Trade Marketing, Global Marketing, Media Planning, PR/Influencer, E-commerce, Digital/Social, Insights, Retail Experience, and internal Creative team; as well as external agencies to ensure strategic connection and consistency with Revlon’s brand equity and positioning.

　　US Portfolio Management: Translate portfolio management into strategy and execution for the US Market

　　Work with the Global Marketing teams to ensure Global innovation and brand creative fit the needs of the US market.

　　Conduct analysis and reporting, leveraging insights to drive strategic recommendations, uncover opportunities, and mitigate risks

　　Help create 360 launch plans and sell-in presentations in partnership with cross functional IMC and Trade Marketing teams

　　Work with team to manage Marketing budgets and Brand P&L for specific products/categories.

　　Assist with new product feasibility evaluation (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review)

　　Work cross-functionally to coordinate the many processes necessary to develop, implement, and execute an effective digital & social media strategy.

　　Collaborate with partners in Trade Marketing to implement strategies and programs that drive the business

　　Uncover category, competitive, and consumer insights and apply insights to recommend appropriate courses of action

　　Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis

　　Execute marketing strategies that maximize return on investment and deliver competitive advantage

　　Help manage the brand budget

　　Knowledge & Skills Required:

　　5+ years relevant work experience in marketing, brand management or trade marketing

　　A bachelor’s degree is required, preferably a business/marketing focus; MBA preferred

　　Strong strategic, analytical, and problem-solving skills

　　Ability to work collaboratively across functions, work independently, and take initiative when appropriate

　　Able to influence and provide feedback to shape business decisions

　　Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment

　　Time management skills and ability to prioritize projects as necessary

　　Experience/understanding of financial planning, volume forecasting, and P&L

　　Experienced in consumer insight mining, providing analysis, and well versed in competitive insights.

　　Experience developing and implementing localized marketing campaigns grounded in local consumer truths

　　Experienced in building and providing presentations to cross-functional partners and senior leaders

　　Good verbal and written communication skills

　　Some experience with Nielsen/IRI, Excel, PowerPoint

　　Knowledge of administration and project management skills

　　Experience in beauty and/or personal care or other consumer packaged goods categories

　　Mass or Prestige channel experience in the US Market

　　The base pay range for this position in New York City is $92,000 and $120,000 year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

　　Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

　　Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

　　Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

　　This role is eligible for an annual bonus based on company performance.

　　Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

　　The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)