Are You Ready to Make It Happen at Mondelēz International?

　　Join our Mission to Lead the Future of Snacking. Make It With Pride.

　　The Manager- Marketing Analytics (US I&A) will play a critical role in building and driving best-in-class tools and capabilities that enable Mondelez to develop breakthrough media plans and strategies that translate into short and long-term brand growth. Reporting to the Sr. Manager – Advanced Analytics (US I&A), this role requires a transformative change agent with a strong a strong bias for action. This role will drive the marketing effectiveness measurement agenda with a strong focus (but not limited to) Marketing Mix Modelling, agile media plan tracking and high-level BTL analytics, to provide key insights and recommendations to drive business growth and ROI improvement.

　　The role requires someone with strong collaboration skills, bringing together and align cross-functional partners (Consumer Experience, Marketing Excellence, Mondelez Digital Services, and key publisher partners (eg. Google, Meta) and Creative, Production and Media Agencies.

　　It also requires a combination of advanced analytics expertise in the areas of regression modelling, data analysis and visualization, as well as strong commercial acumen to be able to connect the dots between data, information and business action.

　　How you will contribute

　　You will:

　　Develop, optimize, and measure the impact of paid, owned & earned media (TV, digital, social, eCom/DTC, sponsorships), inclusive of:

　　Audience insights

　　Post-flight evaluation/analysis of business & brand impact (including Marketing Mix Modelling, Multi-touch attribution and Return on Investment)

　　Measure both short-term sales and long-term brand health (penetration, equity, and pricing power) and the contribution of media and other marketing levers in driving this. Provide guidance on optimizing A&C investment across the marketing mix.

　　Challenge the status quo and drive comprehensive, end-to-end thinking about marketing effectiveness measurement framework and deploy the same in action by working with required analytics and agency partners. Help champion our data-driven media agenda and design appropriate test-and-learn approaches to prove out successful use cases.

　　Working with cross-functional partners to identify the technology, infrastructure, data architecture & governance and resources required to effectively embed & operationalize these long-term

　　Working in partnership with Global I&A, Mondelēz Digital Services, advance the maturity of measurement models focusing on agility and actionability

　　What you will bring

　　A desire to drive your future and accelerate your career and the following experience and knowledge:

　　Bachelor’s Degree required; Masters preferred

　　5+ years in insights & analytics managerial roles, with focus on creative/media insights & analytics; either in creative/media/production agency or within a client organization

　　Strong expertise in leveraging data, analytics & insights (and blending different disciplines & sources together) to fuel creative development; expertise in some of the key vendors, methodologies & approaches in this area of practice, in particular Marketing Mix Modelling, Multi-Touch Attribution & Closed Loop Measurement

　　Passion for the media industry and a broad spectrum of knowledge about the media insights & analytics space, including familiarity with leading-edge practices & vendors

　　Familiarity with running RFPs, vetting, and selecting global vendor partners

　　Transformative change agent with an expansive, innovative mindset, comfortable with ambiguity, thinking outside the box, challenging the status quo, and championing a progressive “test & learn” and “fail fast” mentality

　　Ability to work with different parties efficiently, resolving barriers to ensure workstreams are able to move forward

　　Strong bias for action, with a proven track record in persuasively influencing and aligning business stakeholders in a highly matrixed organization

　　Persuasive and effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action

　　Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.