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Manager, Global Marketing Activation - NA Shopper Activation
Manager, Global Marketing Activation - NA Shopper Activation-March 2024
Bentonville
Mar 31, 2026
About Manager, Global Marketing Activation - NA Shopper Activation

What you'll love about this job

Hybrid Work

Cross Functional Team

Room for Growth

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

This role represents the brand and shopper voice to the customer team(s) and retailer(s). This position has responsibility for leveraging actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand. This individual plays a critical role in flawlessly implementing the marketing plan and managing the customer team planning process, leveraging a solid understanding of the Energizer® Holdings portfolio and shopper insights to 1.) Deliver marketing objectives, strategies, and tactics for the assigned account(s) and 2.) Support the total business plan to fortify customer insulation. With little to no supervision, this individual is responsible for continuously learning and optimizing plan to maximize efficiency and effectiveness.

Internally the individual serves as a key link between the U.S. Marketing and Sales teams.

Responsibilities

Direct account responsibility (for 1-3 top accounts)

Owns paid search strategy, execution, reporting and online visibility

Owns overall merchandising strategy and implementation

Owns strategic annual marketing plan for accounts

Owns building effective and unique points of marketing / merchandising influence within accounts

Owns Shopper insight generation and analytics

Owns the post promotion / program analytics

Leads the Development of Direct Reports

Lead development and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store visibility and conversion while also building Energizer brand equity and share

Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI

Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives

Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives

Manage key agency partners to ensure high quality deliverables result from agreed upon briefs

Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)

Critical role in key customer meetings

Accountable for G2Ms and Shopper POs for the account

Accountable for account(s) level shopper budget and retainer

Owns creative development and approval of custom displays

May also perform additional duties as assigned

What we are looking for

Bachelor's degree in Marketing/Business Administration (Marketing Major) or Equivalent experience

3 to 5 years of brand or trade marketing experience

Big picture orientation with attention to detail

Outstanding written oral communication skills

Strong ability to influence and build relationships

Sound critical thinking and analytical skills

Develop deliver compelling presentations

Strong project management skills and results-driven

Highly effective in matrix environments

Consumer packaged goods experience preferred

MBA not required, but a plus

Paid search and retailer media experience preferred

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

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