Manager DTC Ecommerce Site Experience, Kylie Cosmetics

　　 Los Angeles, CA - (hybrid)

　　 COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

　　 THE ROLE

　　We are looking for a Manager DTC Ecommerce Site Experience to deliver a best-in class online customer experience for Kylie Cosmetics. Our ideal candidate leverages data insights and analytics to drive conversion and business growth and exceed customers' expectations. They have deep expertise in site merchandising, product & promotion set-up, site analytics and sales reporting.

　　The Manager DTC Ecommerce Site Experience will play a central role in delivering our ambitious growth plans, will report into the Director of DTC Ecommerce.

　　 ROLES & RESPONSIBILITIES

　　Leverage marketing calendar to plan site merchandising updates in line with commercial events, new product/collection launches, commercial priorities etc. Define & manage site navigation and category filters to ensure assortment is easily navigable Set-up, test and schedule site content updates, product launches and promotions in CMS Maintain and refresh key landing pages, product listing pages, cross-sell/up-sell modules Define & create optimized linking strategies for email, SMS and paid media Maintain and optimize internal search results Collaborate with cross-functional teams to bring together site experience, including digital marketing, copy, design, product marketing, brand marketing, operations, UX and tech teams Own day-to-day and weekly analytics and reporting on DTC KPIs, covering category/product sales results, site performance & promotional performance, as well as action plans to achieve business objectives Present clear and concise performance recaps and business analysis Conduct competitive analysis to evaluate merchandise, promotions, features and product presentation to inform future strategies Drive content updates to optimize site for SEO in partnership with SEO agency Collborate with UX, tech and analytics teams to design & set-up A/B tests to drive conversion rate optimization and AOV Collaborate with UX and tech teams on roadmapping site enhancements & defining requirements/design Keep current with the latest ecommerce trends / technological innovations

　　 EXPERIENCE, SKILLS & COMPETENCIES:

　　4-6 years of experience in ecommerce merchandising, ideally in a direct-to-consumer beauty brand Solid foundation in site analytics and ecommerce KPIs Displays strong analytical and problem-solving ability to help guide merchandising decisions and develop innovative ideas to drive the business Collaborative & influential: able to develop strong working relationships with cross functional teams Thrives in a fast-paced, rapidly changing environment & comfort with ambiguity Action-oriented and moves quickly to get things done Must have proficiency with Microsoft Excel (pivot tables and v-lookup) and capacity to learn new systems swiftly Experience with Shopify and Adobe Analytics is preferred Bachelor's degree in marketing, business, economics or related field preferred

　　 WHAT WE OFFER

　　This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

　　Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

　　 ABOUT US

　　Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.

　　Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

　　 EQUAL EMPLOYMENT OPPORTUNITIES

　　We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

　　English - Please click here to review the Notification of Equal Opportunity Rights poster

　　Español - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

　　 Base Salary Range: $115,000.00-$125,000.00 + bonus