We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are

Our Global Digital Marketing team advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted digital customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

For our E-commerce Analytics Program, we’re committed to building a customer-oriented team that delivers seamless experiences through thoughtful analytics, user-centered design, strong implementation, and a test-and-iterate culture.

In this position...

We have an opportunity for a Digital Analytics Manager in the Digital Ecommerce space. You will be responsible for generating insights, measuring KPIs, and delivering data-driven recommendations to improve the customer experience and drive revenue growth. You will lead our strategic thinking on scaling our e-commerce business through reporting automation, actionable insights and with launching product expansions.

You should bring experience with web analytics tools, querying large data sets, and translating them into insights to drive business actions utilizing Adobe Analytics, SQL, data visualization, and working cross-functionally with experimentation teams. Lead efforts to evolve our insight-gathering, analysis, and reporting functions across all aspects of our eCommerce platform. The ideal candidate is visionary, attentive, and adaptable, capable of problem-solving within complex systems and collaborating with senior leadership to make data-driven decisions.

If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Although this is a fully remote opportunity, there may be occasional travel. In addition, onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.

What you'll do...

Lead the development and execution of the digital analytics strategy to drive business growth and improve customer experience

Develop scalable next-generation reporting solutions to enhance data-driven decision-making and support business growth

Generate actionable insights from data analysis and partner with experimentation teams to design and measure A/B tests and other experiments

Develop and maintain KPI dashboards and reports for various stakeholders utilizing tools like Power BI and Adobe clickstream to create comprehensive and insightful reports

Work cross-functionally with teams like digital product, marketing, content, and engineering to maximize the effectiveness of the site analytics program

Track and measure customer journey and touchpoints, report on KPI goals, and advise on performance improvement

Influence data collection strategies to support reporting on key performance indicators that directly measure lifecycle program effectiveness and contribution to the business

Use analytics and partner with the Digital Product Owners to advise on site enhancements and roadmap initiatives

Ensure accuracy and consistency of data across multiple platforms and data sources

Stay up to date with the latest trends and best practices in product analytics and data visualization

You'll have...

Bachelor’s degree in Computer Science, Data Science, Data Analytics, Business Analytics, Mathematics, Statistics, Data Engineering, or related field or a combination of education and equivalent work experience

5 + years of experience in web analytics or digital marketing

2+ years of hands-on expertise in web analytics tools such as Adobe Analytics or Google

2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting tools to build self-serve reports and ad-hoc packages, and managing data flow, filters, and workflows

2+ years utilizing SQL and visualization tools like Qlik Sense, Power BI or Tableau

Even better, you may have…

Master’s Degree in Computer Science, Data Science, Data Analytics, Business Analytics, Mathematics, Statistics, Data Engineering, or related field

Understanding of A/B and multivariate testing techniques and measurements

Ability to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges

Prior experience on customer-facing websites

Understanding of user behaviors on automotive OEM eCommerce experiences

Able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities

Inquisitive, proactive, and interested in learning new tools and techniques

Evidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a story

Excellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment

Excellent organizational and project management skills; organized with the ability to multi-task, prioritize, work quickly, and to tight deadlines

Ability to manage multiple projects and prioritize effectively in a fast-paced environment

Passion for customer experience and continuous improvement

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, and prescription drug coverage

Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more

Vehicle discount program for employees and family members, and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2025-benefits-and-comp-LL6-sal-plan-2.pdf

This position is a leadership level 6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Requisition ID : 40597