Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

　　Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　Position Summary

　　Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient, and affordable.

　　 CVS Health has a bold digital agenda to transform health care and empower millions of customers on their path to better health. We are creating new digital solutions to make health care more accessible, more integrated, and more reliable for more people, online and in our stores. We are looking for passionate, motivated people who want to join a growing team to make a difference in customers' lives and who want to be on the ground floor of digital innovation that aims to reinvent what a pharmacy and a health care company can be.

　　 The Lead Director, Adoption & Engagement will play a critical role in developing the strategy and roadmap to drive Adoption & Engagement of our consumer experiences with the new Super App. You will improve our digital app experience with a focus on driving adoption and increasing engagement by focusing on our value proposition, Digital messaging channels (including Push and In App Messages) and new engagement and retention drivers.

　　 In this role you will:

　　• Lead the development and execution of our long-term digital strategy and integrated roadmap to drive app adoption & engagement.

　　• Define and lead an enterprise governance structure for messaging to our customers and provide visibility into all messaging campaigns across business units.

　　• Develop robust test & learn to optimize adoption experiences for our app and define how experience should evolve over time to drive engagement.

　　• Oversee team responsible for messaging campaign operations, including identifying campaigns, key objectives, target audience and measurement.

　　• Represent Digital adoption & engagement needs to Pharmacy and Retail business units, serving as the strategic advisor.

　　• Be a strategic lead across key adoption and engagement experiences, working closely with members of the product, engineering Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient, and affordable.

　　 Required Qualifications:

　　8+ years of leadership experience as Product Owner, Product Manager, Management Consultant, and technical/functional expertise in healthcare and/or Digital. Focus on being a Strategic Digital Product Leader.

　　3+ years of experience with Push Messaging Campaign Strategy.

　　6+ years cross-functional Leadership and Performance Management experience. Focus on presenting to senior executive leadership in addition to collaborating and supporting Executive Leaders, Cross-functional Teams, and Clients and experience with execution and delivery (planning, delivery, and supporting) skills.

　　Preferred Experience:

　　Healthcare Experience.

　　Knowledge of the Braze tool.

　　Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues.

　　Strong negotiation, organizational, management, analytical and people skills.

　　Excellent verbal and written communication skills for technical and non-technical audiences of various levels in the organization (e.g., executive, management, individual contributors).

　　Ability to maintain working relationships with all levels of the organization.

　　 Education:

　　Bachelor's degree or Equivalent Work Experience.

　　Master's Degree is preferred.

　　Pay Range

　　The typical pay range for this role is:

　　$100,000.00 - $227,000.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

　　In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

　　For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.