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Group Product Director, Patient Marketing, Prostate GU Portfolio
Group Product Director, Patient Marketing, Prostate GU Portfolio-April 2024
Horsham
Apr 4, 2026
About Group Product Director, Patient Marketing, Prostate GU Portfolio

  Group Product Director, Patient Marketing, Prostate GU Portfolio - 2406161245W

  Description

  Janssen Biotech, Inc., a member of Johnson & Johnson's Family of Companies, is recruiting for a Group Product Director, Patient Marketing, Prostate GU Portfolio located in Horsham, PA.

  At Janssen, we’re creating a future where disease is a thing of the past. We’re the Pharmaceutical Companies of Johnson & Johnson, working tirelessly to make that future a reality for patients everywhere by fighting sickness with science, improving access with ingenuity, and healing hopelessness with heart. We focus on areas of medicine where we can make the biggest difference: Cardiovascular, Metabolism, & Retina; Immunology; Infectious Diseases & Vaccines; Neuroscience; Oncology; and Pulmonary Hypertension.

  As the fastest growing Oncology company, we are focused on transforming care and delivering innovative therapies for patients facing unmet medical needs to help them live longer and better. Our robust portfolio of cutting-edge oral, biologic and cell therapies include novel approaches to predict, prevent, intercept, detect and potentially defeat cancer someday changing the way cancers are treated. Learn more at www.janssen.com . Follow us at @JanssenUS (http://www.twitter.com/JanssenUS) .

  The GPD will lead all aspects of Patient Marketing & Strategy across the brands in the U.S. prostate cancer market with an eye for expanding further across the GU portfolio. This individual will be responsible for a small team of marketers focused on the patient, caregiver and patient care team audiences. This person will be accountable for meeting key strategic objectives of the brand, and contributing to revenue performance in the U.S.

  Responsibilities

  The GPD will be directly responsible for all aspects of the prostate/brand patient experience including brand education to patients/caregivers, DTP/DTC advertising, and advocacy relations. The GPD will be responsible for strategies to improve both start and stay aspects of the patient experience, where the patient care team members are a critical stakeholder. This individual will also be responsible for partnering with the GPD Market Access and Patient Access Solutions team to ensure optimal access and financial support for the brand patients.

  Additional responsibilities will include, but are not limited to, the following:

  Partner across brand GPDs and key PECS & SCG partners to address affordability and access pain points and develop prioritized solutions targeting patient and patient care team key stakeholders

  Partner with Access Services to manage patient cost support programs and CarePath offering Lead patient experience strategy to create a competitive advantage for brand

  Develop and oversee execution of patient education strategy, including media and digital strategy, asset creation (branded and unbranded)

  Lead development of integrated and multi-channel DTP/DTC campaign

  Manage consumer/patient agency of record and other specialty agencies

  Partner with Advocacy team to implement advocacy strategy and integrate across HCP and Payer maximize value of those partnerships

  Partner with PR/Communications team on external communications initiatives and signature campaigns related to patients

  Manage Patient Experience budget, including team budget management

  Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct report.

  This individual must demonstrate strong leadership presence through influencing without authority with high-level management, detailed orientation, and excellent strategic thinking. This position requires extensive interactions with multiple stakeholders.

  Qualifications

  A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is preferred.

  A minimum of 8 years of business experience with a minimum of 5 years demonstrated in-line marketing, sales or sales management/training experience executing marketing strategy is required.

  A demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, cross-functionally, and with cross-company teams of high-level managers and executives is required.

  A demonstrated ability to manage multiple demands and priorities on time, lead teams, gain alignment and driving decision making is required.

  Demonstrated ability to formally manage, coach, and develop direct reports is strongly preferred.

  Prior experience in patient/consumer marketing and oncology is preferred.

  Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.

  Senior brand responsibility, people management, product launch, and a solid understanding of pharmaceutical development is preferred.

  This position is in Horsham, PA and requires up to 25% travel.

  #eradicatecancer #janssenbreakthrough

  Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

  Primary Location NA-US-Pennsylvania-Horsham

  Organization Janssen Biotech, Inc. (6014)

  Travel Yes, 25 % of the Time

  Job Function Product Management

  Req ID: 2406161245W

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