Job Purpose/Overview:

　　Fluke Reliability is currently seeking a Global Product Marketing Manager focused on the provision of complete solutions for proactive maintenance workflows, from Azima DLI’s Watchman 360 , Pruftechnik’s condition monitoring and alignment solutions, through to eMaint’s EAM. Reporting to the Sr. Manager of Fluke Reliability Product Marketing, this role acts as the conduit between the product management team and the marketing and sales teams.

　　The Global Product Marketing Manager for Fluke Reliability is responsible for uncovering customer and competitive insights that drive marketing action , delivering those findings cross-functionally, partnering with product managers to develop product roadmaps and customer buying journeys, creating the strategic marketing plans for new product introductions (NPIs), developing compelling messaging for the portfolio of products , software & services, coordinating with commercial & wider marketing stakeholders to align on marketing priorities across regions (EMEA, APAC, and the Americas), collaborating with marketing peers to develop assets and execute against campaigns in line with team RACIs, and generally acting as the product line and customer expert within marketing.

　　This position is a remote position and based in EMEA.

　　Responsibilities:

　　Marketing ownership for global, go-to-market strategy for new product introductions

　　Partner closely with cross-functional stakeholders including, product management, digital marketing, brand and communications, field marketing, sales, and services teams to support and execute the go-to-market plans (content generation, digital marketing tactics, channel programs/promotions, partnerships, sales, events, PR activities, etc.).

　　Build product positioning, naming (in 100% alignment with Brand & Comms Team), value propositions, and core messaging that align with strategy, resonate with customers, tell a story, and effectively differentiate Fluke Reliability in the market.

　　Create detailed marketing plans and work in concert with the wider marketing team to plan, schedule and deliver campaigns.

　　Partner with product management & sales to conduct market and customer research.

　　Own the creation process for global marketing and sales collateral (one-pagers, battle cards, datasheets, sales decks/materials, web copy, and more) that clearly articulates the value of the relevant portfolio offering(s).

　　Communicate with finance and product management to maintain the overall NPI budget globally, providing budget recommendations to support forecasting of expenses and tracking of actuals.

　　Establish and use daily management to track KPIs and make key decisions based on data.

　　Have a genuine passion for understanding customers and what drives them to make purchase decisions. Ability to keep up with the pulse of industry trends to discover obstacles and new opportunities that could impact our business.

　　Minimum Qualifications:

　　5+ years of product or technical marketing experience in a B2B organization, preferably hardware & software.

　　Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field.

　　Broad understanding of various marketing and campaign strategies and tactics.

　　Excellent communicator (verbal and written), who can engage and influence at all levels.

　　Ability to scope, manage and continuously reprioritize multiple complex projects simultaneously.

　　Strong time and workload management skills, setting clear expectations with leaders and partners.

　　Experience using PowerBI, Looker Studio, Tableau, or other data visualization tools to tell data-driven stories.

　　Ability to thrive in a collaborative, cross-functional work environment at a global scale.

　　Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomes; prior experience in product concept testing, message A/B testing, and campaign optimization.

　　Robust experimentation mindset, not afraid to fail fast and learn fast.

　　Critical thinker with strong writing, storytelling, presentation development & delivery skills.

　　Experience writing copy with SEO and social media in mind.

　　Flexibility in working with different time zones.

　　Willingness to travel up to 15%.

　　Preferred Qualifications:

　　7 + years of product marketing experience in both B2B organizations

　　MBA or Master’s degree in marketing or product management field

　　Strong background in SaaS marketing strategies and tactics

　　Experience in customer research – both quantitative and qualitative

　　Experience in a global marketing role

　　Technical content writing experience

　　Fortive Corporation Overview

　　Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

　　We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

　　We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

　　At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

　　At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

　　At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

　　Fortive: For you, for us, for growth.

　　Ready to move your career forward? Find out more at careers.fortive.com (https://stgfortive.taleo.net/enterprise/careers.fortive.com) .

　　Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities