Job Family: Marketing

　　Req ID: 401763

　　Do you love storytelling and driving results?

　　At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for a dynamic, results-focused content writer to deliver quality writing pieces that appeal to our audiences in the Higher Education market. Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.

　　Think customer-first when you build digital experiences with your content. To be successful in this role, you should be a great storyteller with a keen eye for details and proficient in researching technical subject matters. You will be responsible for the creation of best-in-class content ensuring our industry solution messaging engages our readers and search engines.

　　Experience in demand generation marketing for software is needed. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets.

　　Key Responsibilities:

　　Build content (white papers, eBooks, blogs, articles, etc.) targeted at campaign personas to optimize the customer journey and deliver the right message at the right time

　　Conduct research and subject matter expert interviews on solution topics

　　Turn complex data and technical information into compelling stories to craft clear and concise persona-based narratives

　　Proofread and edit

　　Required Qualifications:

　　Bachelor’s degree in Marketing, English, Journalism or related field

　　The right person has 2+ years of successful marketing or sales experience in higher education

　　Proven work experience as a Content Writer, Copywriter or similar role

　　Experience with Content Management Systems (e.g. Contentful)

　　Results-oriented and flexible to work in a fast-paced environment

　　Proven track record of owning outcomes and optimizing for engagement and conversion metrics

　　Strong verbal and written communication skills and the ability to work optimally across internal and external organizations

　　Possess outstanding problem-solving, analytical, and research skills

　　Keen eye for details and an obsession for accuracy

　　Understanding of search marketing

　　Employee Benefits:

　　Healthcare benefits (medical, dental, vision)

　　Life insurance covered by Siemens.

　　Long-term and short-term disability plans covered by Siemens.

　　401K matching

　　Flexible time off, including paid volunteer time off

　　Working Conditions/Physical Requirements:

　　Normal office environment or working remotely

　　Minimal travel required (less than 10%)

　　Siemens Software. Transform the Everyday

　　The hourly range for this position is $38.99 to $70.19 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave and PTO for non-exempt employees.

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