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Director, Upstream Marketing
Director, Upstream Marketing-October 2024
Irvine
Oct 26, 2026
ABOUT EDWARDS LIFESCIENCES
Edwards Lifesciences is the global leader of patient-focused medical innovations for structural heart disease and critical care monitoring.
10,000+ employees
Healthcare, Engineering
VIEW COMPANY PROFILE >>
About Director, Upstream Marketing

How you'll make an impact:

Partner with key thought leaders to anticipate the future market environment and unmet needs

Develop robust global product development roadmaps and drive alignment with leadership and cross-functional partners, especially RD peers

Collect, analyze and interpret voice of customer (VOC) in order to define product and market requirements

Identify, track, predict, and prepare for competitive strategies as well as the onset of new competitors

Design market research and intelligence strategies to drive portfolio development decisions

Define differentiating global value propositions for product pipeline

Lead market assessments and deep dive projects to inform investment priorities

Effectively collaborate with RD teams and leadership to drive prioritization and progress of next-gen development efforts

Effectively showcase our portfolio of therapies for both internal and external audiences

Identify and evaluate marketing process improvement opportunities

Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects

Develop key relationships with executive leaders through exceptional communication

Demonstrate deep understanding of medical device product development process

Provide direction to project teams based on expert understanding of internal and external product and market dynamics (e.g., product functionality, lifecycle, customer research, clinical evidence)

Build trust with key thought leaders to anticipate future market environment and unmet needs

Partner with external market research vendors and creative agencies

Lead and support team through meaningful coaching and development planning

What we look for (Required):

Bachelor's Degree in related field, 12+ years of relevant experience in medical device marketing or healthcare industry required

Master's Degree or equivalent in in related field, 10+ years of relevant experience in medical device marketing or healthcare industry

What else we look for (Preferred):

Previous experience managing direct reports required

Exceptional leader who values collaboration and transparency

Interventional cardiology / structural heart experience is preferred

Quantitative decision making with strong ability to interpret and summarize imperfect data

Synthesis of complex information into high-level strategic messages, while owning the details

Strong analytical skills, presentation preparation and presentation delivery are required

Strong leadership skills with an ability to set a vision and develop others

Motivates teams to achieve individual and program-specific objectives

Demonstrates outstanding business acumen and excellent judgement

Embodies a strong work ethic, positive mindset and willingness to question the status quo each day

Manages multiple tasks through effective prioritization

Adheres to all company policies, procedures and business ethics codes

Must enjoy a fast-paced, complex, and dynamic work environment

Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management

Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional success based on integrity

Domestic and international travel up to 30%

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $152,000 to $216,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.

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