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Director, South Audience Team
Director, South Audience Team-March 2024
Nashville
Mar 24, 2025
ABOUT GANNETT
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About Director, South Audience Team

  Nashville, TN, USA Req #40005

  Monday, November 27, 2023

  Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

  Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

  Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

  To connect with us, visit www.gannett.com

  The Tennessean and the USA Today Network's South Region is seeking an effective manager and director to lead a team of audience specialists working throughout Tennessee, Mississippi and the Carolinas.

  The South's Audience Team is responsible for ensuring the work of newsrooms at these sites is optimized for best results on social, search and anywhere digitally. They work with reporters, editors on headlines, social posts and more to attract audiences across multiple platforms.

  The Audience team manager will be a newsroom leader who will work with these newsrooms on workflow and strategy to ensure our content reaches audiences across multiple platforms. The ideal candidate should have experience making analytics-driven decisions, providing guidance and quick judgement during breaking news situations and leveraging SEO, social media and video to reach new audiences. Additionally, they will guide newsrooms as they determine how best to reach those audiences by providing data and feedback about coverage.

  We're seeking a person who can be creative and strategic, with excellent communication skills. They will not only help elevate our stories, video and photo galleries but lead a team to do the same. An experience using video and working with others on creating compelling and shareable content is a must. They should also have solid news judgement and be great at troubleshooting, providing an example for the rest of the audience team.

  Requirements: Bachelor's or master's degree in communications, journalism marketing or related field or equivalent combination of education and experience. At least 5 years of management and editing experience. A proven coach who fosters staff development. Comfort managing between digital, print and social platforms. Adept in current tech tools and trends with stills and video. Strong editing of stills and related captions, including AP style. Employment is contingent on passing a pre-employment, post-offer background check. Application Instructions:

  We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:

  Your updated current resume - one to two pages. A cover letter explaining your interest and fit for the position. Your portfolio/clips/links to a few samples of your work.

  It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

  #Newsgnt

  #LI-CB1

  Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at [email protected].

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