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　　Director- Global Marketing (Youth to the People)

　　El Segundo, CA, California

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　　Permanent

　　El Segundo, CA, California

　　Marketing

　　Full - Time

　　19-Dec-2023

　　POSITION TITLE: Director-Global Marketing

　　BRAND: Youth to the People

　　LOCATION: El Segundo, CA

　　OVERVIEW

　　The Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.

　　MAIN ACCOUNTABILITIES

　　Define the short and long-term global marketing strategy for the respective category

　　Develop innovative and out-of-the box product concepts

　　Identify portfolio gaps through market analysis, trend identification and consumer insights

　　Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc.

　　Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)

　　Develop a strong 360 launch strategy for each product – own the consumer journey

　　Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix

　　Develop creative content & communication strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose

　　Accompany the wider 360 teams in preparation of meetings

　　Responsible for product and content development timelines and senior management approvals to ensure on time delivery

　　Lead marketing presentations to senior management and international markets

　　Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact

　　Manage, train and develop team members

　　REQUIREMENTS

　　Knowledge of global marketing and product development

　　Knowledge of international markets preferred

　　Highly creative

　　Out-of-the box thinker and able to produce innovative ideas

　　Strong pulse for trends

　　Excellent communication, presentation and concept-writing skills

　　Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer

　　Deep understanding of the consumer journey and 360 activations

　　Digital understanding in relation to concepts/products/execution

　　Entrepreneurial spirit, attention to detail, customer-first mindset

　　Proven ability to multi-task and manage complexity

　　Ability to work in a fast-paced environment and against tight deadlines

　　Ability to interact effectively and professionally with cross-functional departments

　　Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)

　　KNOWLEDGE, SKILLS AND EXPERIENCE

　　Bachelor’s degree in Marketing or a related field preferred

　　Should have an understanding of the social media/digital environment (what content works on which platform?, Established/Emerging macro+micro creators, developing social-first mkt activation etc.).

　　Minimum of 7 years’ experience in the beauty industry, specifically in color marketing/development

　　Digital/360 experience

　　We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

　　If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected] . Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.

　　Salary Range: 130k-175k + bonus