Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

　　Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

　　This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

　　Purpose:

　　Senior leader in the Strategic Brand Marketing team, builds and shapes a competitive insight-driven strategy driving continuous brand growth. Manage the cross functional co-creation process with prioritized countries, leading to the creation of insight-based strategies, development of global messages, positioning, segmentation and targeting and core campaigns for patients.

　　Essential Job Responsibilities:

　　Under the leadership of the GBL, manage the cross-functional co-creation process with prioritized countries, EST-C and INT-C leading to the creation of insight-based strategies including development of global messaging, positioning, core campaigns for patient and caregivers

　　Global lead for formulation and implementation of patient marketing strategy

　　Collaborate with various external stakeholder to capture the voice of the patients, caregivers, retina specialists and their staff so that their needs are understood and reflected in brand tactics and initiatives

　　Drive translation of global brand strategy into tactics and regional/ affiliate level resources for patients & caregivers

　　Work closely with patient centricity team on patient identification, diagnosis, referral, and adherence & support programs

　　Patient & Caregiver Customer Relations Management (CRM) development, deployment, and optimization

　　Unbranded and branded patient campaigns, messaging, and tactical plans

　　Non-personal promotion / omnichannel including media planning, placement, and monitoring

　　Creation of digital & print education, product, and promotional assets

　　Work closely with affiliates to execute pre-launch & launch initiatives across disease education with a focus on Patients and Caregivers

　　Quantitative Dimensions:

　　Delivery focus: translates strategy into action, gets things done rapidly and well

　　Highly flexible: works well in fast-paced, matrixed environment

　　Internal: SBM Ophthalmic & Rare Disease, Patient Partnerships and Patient Centricity Teams; Regional and Country patient marketing teams; Government Affairs and Public Policy; Medical Affairs; Regional Commercial Divisions; Congress & Event Planning Teams; Other functions as appropriate

　　External: Patient/Caregiver experts and opinion leaders in key countries; key patient societies and associations; advocacy leaders and policy makers

　　Organizational Context:

　　GPST member; Patient Team; ACP SBM Leadership team

　　Required:

　　Track record (10+ years) Ophthalmology/retina knowledge & experience

　　Knowledge gained through a university degree. Graduate degree (MBA or PhD) preferred

　　12+ years of progressive patient marketing experience

　　Recent, significant launch experience

　　Proven ability and experience to effectively lead an international commercial group in a complex global environment for a multinational pharmaceutical company

　　Benefits:

　　Medical, Dental and Vision Insurance

　　Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

　　401(k) match and annual company contribution

　　Company paid life insurance

　　Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

　　Long Term Incentive Plan for eligible positions

　　Referral bonus program

　　#LI-KT1

　　Category Strategic Brand Marketing Ophthalmics and Rare Disease

　　Astellas is committed to equality of opportunity in all aspects of employment.

　　EOE including Disability/Protected Veterans