Home
/
Comprehensive
/
Digital Marketing, Sr. Manager - Adobe Target and Launch
Digital Marketing, Sr. Manager - Adobe Target and Launch-March 2024
Columbia
Mar 29, 2026
ABOUT PWC
PwC is a multinational firm that provides professional services, including audit and assurance, tax, and consulting, covering more than a dozen industries.
10,000+ employees
Consulting
VIEW COMPANY PROFILE >>
About Digital Marketing, Sr. Manager - Adobe Target and Launch

  Specialty/Competency: IFS - Clients & Markets

  Industry/Sector: Not Applicable

  Time Type: Full time

  Travel Requirements: Up to 20%

  Job Requirements and Preferences :

  Basic Qualifications :

  Minimum Degree Required :

  High School Diploma

  Minimum Years of Experience :

  6 year(s)

  Preferred Qualifications :

  Degree Preferred :

  Bachelor Degree

  Preferred Fields of Study :

  Marketing, Analytics

  Additional Educational Preferences :

  Three years of specialized training and/or progressively responsible work-experience focused on process improvements, transformations and/or system implementations.

  MarTech, Marketing Analytics, Business, Computer Science

  Certification(s) Preferred :

  One or more of the following certifications or accreditations: Adobe Certified Professional or Expert - Real-Time CDP Business Practitioner / Adobe Certified Professional in Target, Analytics and/or Launch

  Preferred Knowledge/Skills :

  Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:

  Mapping marketing and business strategies into architecture and technology strategy;

  Having an enhanced understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc);

  Driving end to end digital marketing transformation by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;

  Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);

  Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms (ex: Adobe, Redpoint, Salesforce), data management platforms (Adobe, Oracle, Salesforce), ad technology, testing and optimization;

  Leading digital marketing platform strategy, design and architecture;

  Having familiarity with SOAP/REST APIs and running data queries with SQL or similar language;

  Engaging with business and technology leaders to understand strategy, articulating solution options, evaluating tradeoffs and influencing key decisions;

  Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms;

  Thinking strategically about business, marketing and technical challenges;

  Evaluating, implementing and managing martech/adtech solutions (i.e. customer data platform);

  Familiarity with CRM/MAP platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud);

  Having hands on experience with data flows, system integrations, enterprise/shared systems, governance/framework documentation and identity management methodology;

  Working with audience based digital marketing strategy either at an agency or brand; and,

  Driving project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget;

  Owning the Marketing Technology Architecture from end to end;

  Being responsible for integrity, structure and development of Marketing Technology products;

  Leading coordination with enabling functions such as IT and the global marketing organization;

  Leading digital experience development cycles, requirement gathering, development, QA and optimization;

  Directing team and coordinating implementation strategy for a technology stack that is aligned to business needs;

  Implementing the strategic roadmap and long-term vision for MarTech investments to improve the business;

  Driving change management, including implementation of new marketing technology rollouts;

  Contributing to training of marketing software and user adoption;

  Providing required access for data and applications, assisting in deployments in addition to external integrations to AEP; and,

  Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy.

  A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

  Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

  To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

  As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.

  Deal effectively with ambiguous and unstructured problems and situations.

  Initiate open and candid coaching conversations at all levels.

  Move easily between big picture thinking and managing relevant detail.

  Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.

  Contribute technical knowledge in area of specialism.

  Contribute to an environment where people and technology thrive together to accomplish more than they could apart.

  Navigate the complexities of cross-border and/or diverse teams and engagements.

  Initiate and lead open conversations with teams, clients and stakeholders to build trust.

  Uphold the firm's code of ethics and business conduct.

  Learn more about how we work: https://pwc.to/how-we-work

  PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

  All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

  For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

  Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

  For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information: https://pwc.to/payrange-v1-ifsseniormanager

  #LI-Remote

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
X Ray Technician Limited Scope
X Ray Technician Limited ScopeLocation US-MI-Romulus   Job ID 275280   Pos. Category Medical Center - Radiology   Pos. Type Full Time RegularOverview   Are you ready to take your career to new height
C-GE-460T Engineering Support Intern
Role and Responsibilities This position is exclusively open to students in the process of obtaining an academic degree Internship date: May 6 2024 to August 23 2024 Are you looking for a work environ
Independent Field Surveyor
The pricing intelligence pioneer, RetailData is hiring immediately in your area! Are you retired, want extra income, have extra time on your hands and want to stay active? Retirees are welcome and en
Quality Assurance Engineer III, Device OS QA
Description Amazon Lab126 is an inventive research and development company that designs and engineers high-profile consumer electronics. Lab126 began in 2004 as a subsidiary of Amazon.com, Inc., orig
Associate Investigator Grant Analyst
Job Description At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life - enabling our custome
Server/Dining Room Care Manager
Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 6th time Sunrise has received this top culture and workplace designation, highlighting the speci
Senior Financial Analyst
Overview ABM has several outstanding opportunities with our Financial Planning and Analysis team. As a senior financial analyst with ABM you will drive profitability results for a $1B entity utilizin
Human Resources Internship - Summer 2024
Human Resources Internship - Summer 2024 General Information Ref #: 20240037216 Travel Amount Required: None Job Type: Intern-Full Time Location: Atlanta - Georgia - United States, Lowell - Massachus
Energy Sales Retail Associate
Everything we do at Sunrun is driven by a determination to transform the way we power our customers' lives. We know that determination starts at the individual employee level. We strive to foster an
NVIDIA Summer 2024 Internships: Hardware Engineering Intern
By submitting your resume, you’re expressing interest in one of our 2024 Hardware Engineering internships. We’ll review resumes on an ongoing basis, and a recruiter may reach out if your experience f
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved