Digital Marketing Manager

　　Passion Equip

　　OBJECTIVE

　　The aim of Passion Equip is to create innovative digital products and experiences for people around the world to use daily in their walk with Jesus. The Digital Marketing Manager of Passion Equip will be responsible for developing, implementing, and overseeing the digital marketing strategy and execution. This includes building brand awareness and driving global users to Passion Equip products and content through marketing campaigns and advertising.

　　ESSENTIAL DUTIES AND RESPONSIBILITIES

　　Build, own, and steward the digital marketing strategy to drive awareness, new users, and user engagement of Passion Equip

　　Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

　　Collaborate with Passion Equip product and content leadership

　　Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

　　Identify trends and insights—and optimizes spend and performance based on the insights

　　Design, build, and maintain our social media presence

　　Brainstorms new and creative growth strategies

　　Collaborate with other marketing and creative teams across Passion

　　Build a digital marketing team by hiring, managing, and developing marketing personnel

　　This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

　　WORK SCHEDULE

　　Monday – Friday 9a – 5p

　　SUPERVISORY RESPONSIBILITIES

　　Contractors and Part Time Employees, as needed

　　REPORTS TO

　　Managing Director, Passion Publishing

　　AN IDEAL INDIVIDUAL

　　Bachelor's degree in marketing, communication, or related field

　　5+ years of experience in marketing—with at least 3 years in digital marketing (experience with marketing software iOS/Android apps is a plus)

　　3+ years experience in managing digital marketing personnel

　　Solid understanding of eCommerce, PPC, SEO, and SEM

　　Demonstrated ability to develop and execute marketing strategies

　　Excellent communication skills

　　Familiarity with analytical tools to monitor web traffic and app metrics (installs, CPI, etc.)

　　EXPECTATIONS

　　Loves Jesus, the people of Passion City Church, the city of Atlanta and the world

　　Actively participates in the life of Passion City Church

　　Willingness to adapt and be flexible, while working above and beyond expectations

　　Acts as an advocate of the culture and vision of Passion

　　Low drama, high-momentum, high-capacity, positivity, over-comer, dreamer, creative-can-do-whatever-it-takes attitude

　　High level of initiative and ability to take a proactive approach to work, performs job duties on time with excellence