Brand: Post Consumer Brands

　　Categories: Marketing

　　Locations: Lakeville, Minnesota

　　Position Type: Regular Full-Time

　　Remote Eligible: No

　　Req ID: 22698

　　Job Description

　　Business Unit Overview

　　Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news. Brand Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets. At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Overview Post Consumer Brands is seeking a talented and digitally savvy individual to join our team as a Digital Experience Specialist. In this role, you will be responsible for managing web and retail content. The ideal candidate will have a deep understanding of digital content best practices and a passion for staying ahead in the ever-changing digital landscape. You will have a proven track record of developing compelling content that drives engagement and conversion. You will have the ability to translate business objectives into creative content solutions will be instrumental in elevating our brand presence across various digital channels. Responsibilities and Accountabilities Content Strategy: Develop and execute digital content strategies to drive awareness, engagement and conversion through brand.com experiences and on retail channels. Creative Strategy: Manage creation of compelling digital content, including copy, enhanced images, video, and product descriptions. Ensure all content aligns with the brand's tone, voice, and style guidelines. New Item Tracking: Manage new item calendar, ensuring timely and accurate delivery of content to site development agency & retail partners. Website Management: Collaborate with agency partner to update and maintain website content, ensuring accuracy and optimal user experience. SEO Optimization: Conduct keyword research, optimize content for search engines, and implement SEO best practices to improve organic traffic and search rankings. Stay updated on the latest SEO trends and algorithms to ensure content remains relevant and discoverable. Content Performance Analysis: Monitor and analyze key performance metrics, such as website traffic, engagement rates, and conversion rates. Use data-driven insights to refine content strategies, identify areas for improvement, and propose creative solutions to enhance content effectiveness. Cross-functional Collaboration: Work closely with various departments, including brand, creative, regulatory and legal, to gather information, ensure content accuracy, and incorporate feedback. Additionally, you will collaborate with external partners, agencies, or freelancers as needed to support content creation and syndication efforts. Trend Awareness: Stay up-to-date on industry trends, emerging technologies, and digital content best practices. identify opportunities for improvement and innovation by to leveraging new content formats, processes, or platforms to enhance the brand's digital presence and engage target audiences. Development: Take on stretch projects that provide visibility into interest areas. Manage and Optimize Digital Tools: Manage digital platforms such as Salsify, Pear Commerce, PowerReviews and other relevant tools, ensuring their smooth operation, configuration, and ongoing optimization. Data and Content Management: Oversee the organization, quality, and accuracy of product data and content across digital channels, aligning with retailer expectations and industry best practices. Retailer Expectations: Develop a deep understanding of the CPG and retail landscape, keeping up-to-date with the latest trends and standards. Anticipate and fulfill retailers' expectations regarding data and content presentation. Best Practice and Process Documentation: Provide troubleshooting and support related to digital capabilities. Document best practices and model these activities to team to ensure cohesion across all retail account teams. Project Management: Lead content optimization projects from initiation to completion, ensuring effective communication and adherence to timelines. Monitor project progress, identify risks, and implement mitigation strategies as needed. Qualifications Education BA required. Marketing, Communications, or Journalism or related field preferred. Experience 2-5 years marketing, content marketing, project management experience Digital content management experience required Ecommerce experience preferred Proven experience in digital content creation and management, preferably in a retail or e-commerce environment. Strong understanding of digital content strategies and SEO principles Proficiency in CMS platforms (WordPress, Pimcore) as well as Salsify and other syndication platforms. Proficient in using web analytics tools (e.g., Google Analytics) to measure content performance. Critical thinker with strong, proven analytical skills, with a demonstrated ability to lead through ambiguity. Excellent written, communication and presentation skills Detail oriented with excellent organizational skills

　　Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

　　Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

　　The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)