Digital Communications Manager

　　San Leandro, CA

　　Fairmont Hospital

　　Corp Communications Marketing

　　Full Time - Day

　　Business Professional & IT

　　Req #:38547-28235

　　FTE:1

　　Posted:January 9, 2024

　　Summary

　　SUMMARY: Responsible for maintaining the organization's enterprise-wide digital presence, internally and externally, including social media, digital marketing, content development and management and production; manages varied and multi-faceted comprehensive communications campaigns in the digital space working across the PACE team and with multiple and diverse partners.

　　DUTIES & ESSENTIAL JOB FUNCTIONS: NOTE: The following are the duties performed by employees in this classification. However, employees may perform other related duties at an equivalent level. Not all duties listed are necessarily performed by each individual in the classification.

　　Develop, implement, and manage comprehensive, multidisciplinary communications programs.

　　Ensure maximization of communication opportunities across all platforms

　　Develop an annual digital communication strategy and implementation plan, including links to organization goals and execution of key tactics.

　　Oversee all web development initiatives and maintain enterprise applications with a full software development lifecycle.

　　Develop best practices and test methodologies based on analytics.

　　Act as lead content strategist for broad digital communications channels, including social media channels, the organization's website, and e-newsletters.

　　Oversees the production of all digital content and assets on the PACE team, including, photography, video, multimedia, original online copy, websites, and strategy presentations etc.

　　Develop a set of metrics or measurements that will be used to measure the success of each communication project.

　　MINIMUM QUALIFICATIONS:

　　Required Education: Bachelor's degree in journalism, communications or related field.

　　Preferred Education: N/A

　　Required Experience: Seven years relevant combination of experience in journalism, corporate or digital communications or public relations/public affairs experience, with experience in copyediting or web content editing; web layout, posting content, designing templates for content management systems, including Wordpress; creating simple web graphics/fact boxes using Google Docs or other software.

　　Preferred Experience: N/A

　　Licenses/Certifications: N/A

　　Alameda Health System is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military background.