When you join VerizonVerizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
A creative director, systems thinker, and experienced design-minded leader responsible for spearheading a digital transformation team leading the Artificial Intelligence and Real-time marketing for our dot com, my Verizon app, Marketing Campaigns, and digital advertising. This role will be responsible for creative excellence and consistency across display and website content delivery for different segments. This fast-paced process will utilize a test-and-learn approach to optimize the customer experience across different channels.
This role will be the creative lead as part of a larger leadership team consisting of experts from media, data, strategy, and technology. It will be responsible for the development and/or evolution of original and existing design concepts and approaches, overseeing multiple projects simultaneously through execution, and leading, directing, and inspiring a team of dedicated real-time marketing creatives (copy and design). You will be responsible for delivering web KPIs, shepherding brand awareness through best-in-class copy and design, and maintaining brand integrity by creating unique content and content versioning online. You will also be responsible for creating scalable content and Verizon design systems, creating on-brand content for the appropriate testing platforms, and working with your Verizon partners to identify what actions must be taken based on results. Ultimately, you are responsible for all of the creative flow within the Artificial Intelligence and Real-time marketing team while working collaboratively between all groups to ensure success.
Leading a team of creatives in developing and delivering thought leadership and creative solutions across all digital channels that strengthen Verizon's value propositions and leadership position.
Maintaining creative excellence within a data-driven, sales-oriented, fast-paced ecosystem.
Articulating and justifying conceptual and design choices.
Promoting continual creative improvement and actively contributing to a culture of innovation, excellence, and accountability.
Guiding, mentoring, and leading creative team members to maintain consistency and engagement through award-winning work.
Ensuring relevance and a consistent brand voice across the owned channels.
Fostering relationships with essential digital marketing industry players to enhance and amplify marketing efforts and drive innovation.
Measuring key digital engagement metrics and channel/content performance.
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
A portfolio of relevant samples of your creative work.
Experience with Dynamic Creative optimization and marketing automation tools.
Even better if you have one or more of the following:
Strong display experience with a proven track record of working with media partners to drive ROI.
Strong understanding of Artificial intelligence tools, systems, and concepts.
Strong understanding of digital platforms, design systems thinking, and creative technology solutions.
A degree.
Eight or more years of agency and/or corporate experience, including five or more years in a Creative Director (or higher) role, with five or more years focused on digital creative and brand innovations.
Advanced knowledge of interaction design, user-centered experience design, brand development, digital marketing, and the creative process.
Demonstrated experience managing the creative development process in a fast-paced, matrixed environment.
Experience in cutting-edge digital marketing of a layered, multi-textured, sophisticated brand.
Experience in leading and organizing innovative digital campaigns that have driven customer loyalty and sales growth.
Passion around engagement strategy being the centerpiece of the digital experience.
Ability to provide feedback to improve creative processes and to keep work on budget and schedule.
Experience in digital platforms, test & learn target tools, video, web design, and branded experiences.
Ability to discern individual team members' skills and to match the right people with the proper work.
Ability to develop advertising campaign platforms that can work across online and offline channels.
Excellent presentation skills and communication abilities, both internal and client-facing.
Ability to prioritize work and resources across engagements based on short- and long-term needs.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
Scheduled Weekly Hours40
Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $149,000.00 and $277,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our page to learn more.
Minimum Salary: 31200.00Maximum Salary: 31200.00Salary Unit: Yearly