Corporate Communications Manager
LOCATION
COMPANY
JOB FIELD
JOB TYPE
JOB ID
LOCATION
COMPANY
JOB FIELD
JOB TYPE
JOB ID
O bjecti v es of t h e P osi t ion
Lead / drive communications for BASF India in collaboration with colleagues in the KL service hub
Ensure consistent communication of BASF’s core messages with key stakeholders in India - internal and external -through traditional, social and digital platforms, solidifying trust for BASF.
Understand stakeholder’s perceptions, priorities and needs to communicate appropriately, shaping positive opinion about BASF brand.Identified stakeholders include business units, employees, key customers and distributors, media, communities, relevant government officials, BASF India Limited Board and internal influencers, key associations
M ain T as k s
Stakeholder Relations
Create, provide guidance for implementation and monitor stakeholder engagement plans to strengthen BASF India’s positioning and perception among stakeholders.
Leadership communication – Work closely with Managing Director and key spokespersons in the organization to support with their communication needs.
Review and support content/material for BASF in India report and Annual Report
Collaborate with other expert groups in the KL Service Hub to capture synergies of an integrated approach to stakeholder engagement programmes
Media Relations
Drive the media relations strategy for BASF in India and advise/ work closely with spokespersons to build BASF brand among the media fraternity.
Review / support press releases, by-line articles and keynote presentations
Manage media inquiries, review interview preparations including briefing documents, media meets, relationship building meetings, etc.
Drive and implement media training for spokespersons
One Voice Policy – ensure adherence to the BASF protocol of external communications.
Maintain a keen understanding of industry trends affecting BASF in India and make appropriate
recommendations regarding communication strategy
Pro-actively identify topics from businesses and functions as potential content for media interviews and relationship meetings
Establish and maintain relations with journalists relevant to BASF - e.g. chemical industry beat, business journalists, industries important to BASF
Track and evaluate media coverage report
Leverage social media to engage targeted audiences across traditional and new media, while working with the digital team in the KL hub
Crisis Communications
Ensure crisis preparedness –Conduct crisis workshops at sites in partnership with the EHS team
Provide crisis communication support in the event of an incident / crisis and support CIMT (Country Incident Management Team)
Monitor relevant news affecting BASF via traditional media and social media (while working with the digital communication team in the KL service Hub)
Employee Communications
Explore, deploy and recommend tech-based communication tools in enhancing employee engagement
Lead planning and implementation of leadership townhalls with support from KL Service hub
Ensure India intranet and internet is updated via KL Hub team.
Execute and monitor global and regional internal communication campaigns (Safety Week, Customer Centricity, Change management, Sustainability week,Digitalization initiatives,etc.)
Monitor, research, evaluate effectiveness of internal communication channels and activities, making appropriate improvements and recommendations.
Events and campaigns
Plan, execute and measure internal communication events and campaigns with business and service unitsM ini m um E d u cation and Q u alifica t ion R e q ui r ed for t he P osition
Proven working experience in developing integrated communications strategy either in a corporate or agency set up (minimum 12-15 yrs)
Graduate/Post grad degree in PR, communications or a related discipline
Skill Set
High level of judgement to advise management
Ability to see the bigger picture and reach out and create networks that influence BASF positively
Good planning and organisational skills, creating systems that enhance stakeholder knowledge and interaction
Excellent interpersonal skills, an ability to think strategically, and excellent oral and strong written communication skills (incl. editing).
Experience and comfort of working with multicultural and virtual teams
Preferably from PR Agency background with knowledge and experience in the O&G or petrochemical and corporate sectors
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Remember, neither BASF nor our representatives will ever request money from a job candidate.
If you suspect recruitment fraud and BASF is mentioned, first get in touch withHR team (https://www.basf.com/hk/en/company/career/news-faq/contact.html) at BASF.
A unique total offer: you@BASF
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Auniquetotal offer: you@BASF
At BASF youget more than just compensation. Our total offer includes a wide range of elements you need to be your best inevery stage of your life. That’s what we call you@BASF. Click here to learn more.
Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
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Mumbai, MH, IN, 400089
BASF India Limited
Public Relations / Communications
Permanent
93771
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