Communications Specialist or Senior Communications Specialist - Digital Brand

Date: May 1, 2024

Location: RICHMOND, VA, US, 23219

Company: Dominion Energy

At Dominion Energy we love our jobs. That’s right. Love. Every day we go to work filled with passion to be excellent, to creatively problem solve and to innovate. These are exciting days for energy companies, and Dominion Energy aims to shape the future of energy in America. We are looking at all of our work with fresh eyes, retooling everything we do, in every part of the company, to operate more sustainably and to deliver energy more reliably than ever. We are looking for interesting, independent thinkers and doers who can help shape the culture of a forward-looking company that’s proud of its rich legacy. Are you a change agent? Do you think differently? Do you want to fall in love with your job? If you answered “yes,” then read on!

We offer a hybrid 3-2 work schedule (three days in the office, two days of teleworking) to accommodate the need for flexibility.

Military service members and veterans with ranks from E3-E5, W1-W2, or O1-O3, plus appropriate equivalent combination of education and years of experience as outlined below will be considered for this opportunity.

At this time, Dominion Energy cannot transfer nor sponsor a work visa for this position.

This position does not offer relocation assistance.

Job Summary

Dominion Energy is looking for a Communication Specialist or Senior Communications Specialist – Digital Brand to fill a core role on the Advertising and Marketing team. This role will be responsible for executing brand strategy with an emphasis on social media storytelling and digital advertising strategy across the enterprise.

The successful candidate will play an integral role in shaping the brand's perception by crafting content campaigns in support of core-business objectives. This strategist will thrive in a fast-paced integrated communications environment; must be an effective project manager that can execute on social strategies; and provide direction to creative teams to achieve high-quality outcomes.

This position will develop strategy and implement digital-marketing campaigns on owned and paid digital channels.

What you will be doing

In this role you will be responsible for developing high-quality owned and paid digital campaign strategy that delivers results and supports our mission

Collaborate on integrated communication teams by contributing digital communication strategy to cross-channel campaigns.

Craft impactful social content that drives engagement and meets KPIs across owned social channels.

Build trust with both internal and external partners through consistent collaboration and project management; ensure content campaigns follow best practices, latest trends, and consistent brand voice.

Partner with internal and external creative teams to develop compelling, data-driven creative.

Manage, track, and optimize campaign budgets across channels.

Stay current with digital marketing trends, identify and test innovative marketing tools and technologies.

Other duties as assigned.

Required Knowledge, Skills, Abilities Experience

Communication Specialist – Digital Brand Storytelling: 3-6 years social media content marketing experience.

Senior Communications Specialist – Digital Brand Storytelling: 6-10 years social media content marketing experience.

What you need to be successful:

As a storyteller, you translate complex ideas into actionable, engaging, and inspiring stories.

Experience in an integrated corporate communications or marketing organization or in an agency setting.

High emotional intelligence with a natural ability to build relationships and collaborate across different teams; experience successfully managing an agency relationship is a plus.

In-depth knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively.

Fluent at executing paid campaign strategies and creating actionable insights and recommendations.

Exceptional written and oral communication skills with knack for clever copywriting

Excellent project management skills with ability to multi-task and thrive within a fast-paced, deadline-driven environment.

Strong attention to detail in producing deliverables while understanding big-picture objectives and strategy.

Proficiency with social media management platforms such as Sprinklr, Falcon or Khoros.

Google Data Studio, Google Analytics, Google AdWords certification a plus.

Education Requirements

Bachelor’s degree preferred (or an equivalent combination of education and demonstrated related experience may be accepted in lieu of preferred level of education).

Disciplines Preferred: Advertising, Marketing, Journalism, Public Relations, or Communications.

Other disciplines may be substituted for the preferred disciplines listed above.

Licenses, Certifications, or Quals Description

Google Data Studio, Google Analytics, Google AdWords certification a plus.

Working Conditions

Office Work Environment 76 -100%

Travel Up to 25%

Other Working Conditions

Test Description

No Testing Required

Export Control

Certain positions at Dominion Energy may involve access to information and technology subject to export controls under U.S. law. Compliance with these export controls may result in Dominion Energy limiting its consideration of certain applicants.

Other Information

We offer excellent plans and programs for employees. Employees are rewarded with a competitive salary and comprehensive benefits package which may include: health benefits with coverage for families and domestic partners, vacation, retirement plans, paid holidays, tuition reimbursement, and much more. To learn more about our benefits, click here

Dominion Energy is an equal opportunity employer and is committed to a diverse workforce. Qualified applicants will receive consideration for employment without regard to their protected veteran or disabled status.

You can experience the excitement of our company – it's the difference between taking a job and starting a career.

Nearest Major Market: Richmond

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