Home
/
Comprehensive
/
Category Development Director, Mass Channel
Category Development Director, Mass Channel-March 2024
Bentonville
Mar 28, 2026
About Category Development Director, Mass Channel

  Category Development Director, Mass Channel

  Location: Bentonville, Arkansas

  Travel Expected: 20%

  Job Type: Full time

  About the Job

  At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

  In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

  Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

  We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

  We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

  Job Responsibilities

  Category Leadership: Ability to define omni strategies that deliver sales and share growth to help position Sanofi as the “go-to” partner on thought leadership and category expertise in our departments with retailers.

  Retailer Focused: Understand the retailer’s strategy for the category and bring insights & ideas on how to drive category growth in sales and share for the retailer and Sanofi brands. Role will be responsible for driving deeper leadership engagement and influence in both the Sanofi categories in which we play and untapped white space opportunities.

  Category Analytics: Partners with Sales Team Lead, Sales Directors, NAMS to build the category analytics needed to drive Sanofi’s business at retail.

  Shopper Insights: Lead shopper insights projects for Walmart, partnering cross functionally with our Shopper Insights and CMI teams.

  Digital Analytics: Partner with Digital Center of Excellence to analyze Sanofi’s digital position on key retailer’s online sites and identify opportunities for optimization around digital shelf, content, performance, and offer.

  Shelf Analytics: This position should be able to determine and develop new ideas on how to optimize assortment, placement, or space to drive category growth for both the B&M and Digital shelf. There are no retailer advisory responsibilities today, but a strong focus on finding ways to optimize the shelf with an omni focused mindset. Must be willing to learn virtual reality shelving software and help develop the team on the capability.

  Team Development: Lead and Develop a team of 3 insights and sales analytics managers and analyst. Collaborate with broader Cat Man Team.

  Cross-functional Engagement & Partnership: Ability to partner & communicate with Senior Leadership and internal partners, such as Sales Strategy, Category Management, and Shopper Insights, advising on channel strategies, shelving recommendations and category opportunities from the retailer lens. This role also will need to lead and coach the team on how to leverage internal research and deliverables, translating them into tactics that drive category growth at the retailer.

  About You

  10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experience

  Ability to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way that drives action

  Strong collaboration skills across multiple functions- National Account Managers, HQ Category Management, Sales Strategy, Digital COE, etc..

  Exceptional communication skills with the proven ability to create fact-based presentations to translate sales objectives

  Ability to lead a team, but also willingness to jump in and do the analytics when necessary

  Advanced knowledge of Circana/Nielsen, Numerator, Kantar, Mintel, Luminate, etc.

  Working knowledge or willingness to learn systems like PowerBI, Virtual Reality Shelving Tools, Content Analytics tools

  Preferred Walmart & Target experience

  Related Bachelor’s degree with successful CPG Sales experience in Category Management/Insights/Sales Strategy

  Pursue Progress, Discover Extraordinary

  Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

  At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

  Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

  The salary range for this position is $142,000 to $200,000. In addition to sales incentive (role may my eligible for long term incentive depending on level and performance); all compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the link, www.benefits.sanofiusallwell.com

  #LI-SA

  #GD-SA

  At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Sales Director
As the Director of the outside Sales Team, you are a highly motivated leader with a passion for sales, technology, solving problems and working with people. This is an in-office and field sales role.
FOOD SERVICE WORKER (FULL TIME)
Chartwells K12 We are hiring immediately for full time FOOD SERVICE WORKER positions. Location: Kimberly Area School District- 217 East Kimberly Avenue. Kimberly, WI 54136. Note: online applications
Merchandise Operations Specialist
Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbe
CT Technologist ($20,000 Sign-On Bonus)
CT Technologist ($20,000 Sign-On Bonus)Requisition ID2024-48026CategoryAllied HealthOverviewThis position is eligible to receive a $20,000 Sign-On Bonus.CT TechnologistResponsible for the scheduling,
Lead Federal Contracts Manager
36608BR Requisition ID: 36608BR Business Unit: FSU Job Description: CDM Smith delivers advanced solutions that enable the U.S. government – civilian and military – to protect lives, communities, and
Datacom Sales Director - Northeast North America
Overview Paige, a GCG Company, is currently seeking a talented Director of Sales for our Datacom team! As the Director of Sales, you will be responsible for prospecting and developing new business op
Basketball - Assistant Coach 7th Grade Boys
Basketball - Assistant Coach 7th Grade Boys JobID: 9175 Position Type: Athletics/ Basketball-Asst Boys Date Posted: 1/19/2024 Location: Century Middle School Closing Date: 03/04/2024 SALARY INFORMATI
Licensed Vocational Nurse
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecti
Pharmacy Technician
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced
Grant Specialist
University of KentuckyEqual Employment Opportunity/M/F/disability/protected veteran status.Posting Details Posting Details Job TitleGrant SpecialistRequisition NumberRE43563Working TitlePost-Award Gr
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved