Job Title: BW TH Customer Strategy Planning Lead

Location: Thailand

Context Main Purpose of Job

Define BU Commercial Plan, Channel Prioritization Dynamic Resource Allocation

1) Adapts Category Growth Strategy for BU (if required)

2) Shapes and aligns Commercial Plan (TTS and BMI) with BU Lead.

Drives Channel/Customer Prioritisation within BU: Portfolio and Channel Activity Systems (Channel strat, pricing / trade promo, shopper / digital plans)

Influences Dynamic Commercial Funding Decisions for BU in Market

3) Deploys core capabilities required to win by Market (e.g. Catman / Shopper / NRM)

4) D4C/D4R: integrates BU Channel Customer voice upstream to BG /Innovation process

Key Responsibilities / Focus Areas

Category Growth Strategies

Localise Global Category Growth Strategies with top markets

Innovation

Define innovation pipeline for Horzion 1

Define NPD delivery targets at market level

Share customer trends and needs with BG to be included in Horizon 2 and 3 plans

Targets and Budgets

Shape align Commercial Plan with BU LT.

Dynamic Funding Decisions across Markets

Define in-year Channel Shift targets for markets

Pricing Promotions Mix

Manage BU pricing and promo guard rails (e.g. Europricing / Argus)

Define and deploy multi-market pricing and promo strategy

Overview of L4 and L5 by market

Execution

Define BU execution standards at category / brand customer level

Capability

Deploy core capabilities required to win by Market (e.g. Catman / Shopper / NRM)

KPI’s and Dimensions

USG (Win the Shelf: Share of shelf, TDP, dynamic deployment of BU resource)

GM / UOM (Fuel for growth: Price corridor compliance, Dynamic TTS allocation / NRM / Shopper BMI)

%BW (Key Cells: iRSV ahead of MS, AGS Top Tier, Category Management /Captaincy)

Key Interfaces

BU GM

BG Head of CD

CBD Head of Country

Market CSP

Functions: BU Finance, Supply Chain and RD

Key Skills Knowledge

Key Skills

Innovation mindset;

Commerce channels execution and digital business models

Commercial Strategy and Business Acumen / NRM

Category Growth Management

Data-Drive Mindset

Customer and Retailer Understanding

Standards of Leadership

Strategic thinking and writing

Communication and storytelling

Stakeholder Management

Lateral Influence without Authority

Process Thinking (Discipline)

Ability to join the dots and show the big picture

Relevant Experiences

Prior experience in a CBD role

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Job Category: Ventas

Job Category: Customer Development

Job Category: Développement de la clientèle

Job Type: Category Strategy Insights Manager

Industry: UnileverExperiencedProfessionals