About PathFactory

　　PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue.

　　PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.

　　Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions.

　　Job Description

　　Do you thrive on challenges and are excited to educate people about solutions that will impact their job and company profit? Then this may be the perfect fit for you! You will be on the front lines of growing PathFactory’s awareness in the market, positioning us as the market leader in Content Intelligence, all the while, having access to the best technology right at your fingertips.

　　Reporting to the Director of Business Development, our Business Development Representative is primarily responsible for prospecting, nurturing, and booking demo meetings that lead to a qualified pipeline for our sales organization. Your target audience will be B2B marketers and sellers who will use PathFactory in very much the same way you do as an employee. Talk about being hyper-relevant!

　　As PathFactory’s next Business Development Representative, you will:

　　Provide an outstanding customer experience from the outset as you will be the first contact that prospects will have with PathFactory.

　　Utilize a best-in-class tech stack, along with your ingenuity and curiosity, to conduct account and contact research on target accounts to identify key stakeholders.

　　Confidently and authoritatively interact with external senior-level personnel, including C-suite executives at Enterprise accounts.

　　Conduct daily cold calls, follow-up calls, and emails, and communicate via social channels with prospects.

　　Collaborate and align with Mid-Market and Enterprise Account Executives on account strategy and outreach plans.

　　Generate sales-qualified opportunities by booking appointments, resulting in a workable pipeline.

　　Qualify meetings by gathering the necessary information prior to the initial discovery call to create an outstanding customer experience.

　　Build and maintain solid relationships with prospective customers.

　　Educate prospects on new releases, products, and upcoming events.

　　Identify potential expansion opportunities within our current customer base.

　　Participate in integrated sales and marketing campaigns and develop outreach strategies.

　　Collaborate cross-departmentally to drive revenue growth.

　　What You'll Need

　　Minimum of 1 year of outbound Business/Sales Development Representative experience, preferably in SaaS.

　　Marketing technology experience is highly desirable.

　　Experience with tools such as Salesforce, Outreach, Gong, ZoomInfo, LinkedIn Sales Navigator, or equivalent programs is considered an asset.

　　Outstanding organizational, prioritization, and time management skills.

　　Very strong written and verbal communication skills.

　　Strong active listening skills and genuine curiosity to uncover customer needs, evaluation processes, and solution potential.

　　Desire to be in technology sales with a growth mindset. Open to coaching and committed to developing your sales skills and learning our products and processes.

　　Values teamwork, excelling both as an individual and a collaborative team member.

　　Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory.

　　Location

　　PathFactory is a remote-first company and will consider qualified applicants located anywhere in Canada.

　　Our Interview Process

　　We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below:

　　30-minute (audio) screening call with a member of our HR team to give you a better insight into the role and PathFactory as well as give us a chance to learn more about your unique experience and skill set.

　　45-minute (video) interview with our hiring manager to discuss your experience in-depth and give you the chance to learn about the manager’s leadership style and the expectations of the role.

　　An assignment to get a better understanding of your business development skills.

　　45-minute (video) interview with the hiring manager, Vice President of Sales, and Director of Rev Ops to review the assignment.

　　15-minute (video) interview with our Chief Revenue Officer as a final step in the process to get to know our leadership and get a sense of the direction of our organization.

　　Why Work at PathFactory?

　　This is where we get to boast a little about why we’re awesome and why it would be awesome for you to work with us. PathFactory is a fast-growing, innovative marketing technology company with a corporate culture that values individuality and diversity. We work hard and play hard and we do both with passion and respect for one another. Our company promotes a fast-paced, fun, friendly, and highly collaborative work environment. PathFactory’s leadership is transparent, approachable, and committed to the growth of each and every team member. Weekly all-hands meetings, company events, and an Employee of the Quarter Award for the team member who best embodies our values – these are all cherries on top of the PathFactory cake!

　　Generous medical, dental, and vision coverage 

　　2 days paid VTO (volunteer time off) every year to help impact your community

　　Education & learning stipend for personal growth and development

　　Flexible vacation time to promote a healthy work-life balance

　　Continuing Business Education through monthly “DevTalks” with global thought leaders

　　Don’t forget to check out our TrustRadius and G2 Crowd reviews to hear from our customers too.

　　Interested? We’d love to hear from you.

　　If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through.

　　PathFactory is an equal opportunity employer.

　　It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

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