Description

　　Robert Half is seeking a talented and motivated Brand Manager to join our team and lead the charge in enhancing our brand presence through strategic content marketing.

　　Key Responsibilities:

　　Content Marketing:

　　• Manage the delivery of priority Consumer Experience Excellence KPIs.

　　• Forecast and derive insights from key metrics to inform marketing strategies for digital marketing programs (e.g., SEO, SEM, etc.).

　　• Identify key metrics across the funnel, deliver actionable insights on marketing performance, and contribute to pipeline growth.

　　• Monitor and analyze performance against traffic, engagement, and other tracked KPIs, making ongoing recommendations for optimization and growth.

　　• Manage SEO and Ecommerce marketing programs, including copy updates, product page updates, and content uploads.

　　• Set and track budget spend priorities and KPIs, measuring overall results against the plan.

　　• Leverage data to apply relevant beta tests on an ongoing basis.

　　Brand Content Development:

　　• Work with agency partners and internal teams to develop and execute optimized brand content for Brand.com and digital marketing campaigns.

　　• Support the creation and execution of content and optimizations for brand sites to improve site speed, accessibility, engagement, and organic search ranking (SEO).

　　• Identify new optimization, personalization, and growth opportunities to drive improved site performance and appeal to new consumers.

　　Business Planning:

　　• Research and be a thought leader in best practices for all things Digital Marketing related to driving profitable growth through digital marketing and on-site conversion optimization.

　　Education and Reporting:

　　• Stay on top of industry best practices and provide a POV/white paper on recommended actions.

　　• Create a playbook based on best practices and democratize capabilities across the organization.

　　• Present findings to stakeholders to create an atmosphere of transparency and data-driven optimization.

　　02720-0012886292

　　Requirements

　　Bachelor's degree in Marketing, Business, or a related field.

　　Proven experience in content marketing and digital marketing roles.

　　Strong analytical and problem-solving skills.

　　Excellent project management and organizational abilities.

　　Ability to collaborate with cross-functional teams and external partners.

　　Strong written and verbal communication skills.

　　Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

　　© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .