Brand Account Manager - Swarovski & Burberry - North

　　Date: Feb 9, 2024

　　Brand: WS Optical

　　Location:

　　London, GB

　　WHO WE ARE

　　We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

　　With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

　　JOB SCOPE AND MAIN RESPONSIBILITIES:

　　As a Frames Brand Account Manager you are responsible for the delivery of targeted sales for your brands and territory.

　　AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

　　Guarantee sales in his/her area or assigned clients / products - by delivering individual targeted sales volumes, values, return rates, and brand distribution and penetration objectives by effectively identifying and meeting customer needs;

　　Develop business by building relations with customers and visiting them periodically;

　　Effective territory coverage - you will ensure frequency of visits and a consistent level of service for all customers in accordance with company guidelines;

　　Driving customer recommendation - ensuring effective brand, product, and visual merchandising training for your customers’ sales and/or dispensing staff to ensure that our customers not only buy our products, but actively recommend them;

　　Deliver presentations of new & seasonal collections to clients at least two times per year for registration of orders in accordance with adopted annual plan of the Company;

　　Follow up new leads and referrals resulting from field activity;

　　Support local and international events and trade marketing and visual merchandising initiatives;

　　Keep product range at clients’ outlets, quality and quantity of stock and store supplies under control, ensure that orders input is done in a timely manner and control on orders execution;

　　Identify and resolve client concerns related to EssilorLuxottica products and services;

　　Guarantee respect and correct deployment of commercial policy.

　　TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE

　　The successful candidate will require a number of key competencies and abilities to succeed in the role:

　　A ‘can do’ attitude – be performance aware and performance responsible, take full ownership for personal and team results while continually striving to find new ways to improve;

　　Effective planning – implementing an effective customer contact strategy: demonstrating a consistent, and effective customer meeting schedule and routinely scheduling future appointments at the end of each call, building effective ‘bottom up’ customer goals in order to deliver objectives;

　　Being an active team member – creating internal and extrernal business partnerships, showing willingness to share ideas and actively supporting other members of the team and other company functions.

　　CANDIDATE PROFILE:

　　Have strong interpersonal and communications skills;

　　Have strong Apple iPad and PC skills including competent use of the Microsoft Office;

　　Preferably have an understanding of the Optical Industry/world.

　　Have a full, clean driving license (essential);

　　Have demonstrable customer service and selling experience, ideally in a field sales environment;

　　Preferably, have a bachelor’s degree.

　　Keys to Success

　　Demonstrating outstanding product knowledge - understanding, demonstrating, and bringing to life the histories, visions, and stories of individual portfolio brands as well as the superiority of Luxottica manufacturing; acting as a brand ambassador. Effectively managing a brand portfolio to meet the needs of company, brands, sales team, and customers.

　　Acting as a guardian of the Culture - leading by example in all of the above; maintaining focus on brand building as the cornerstone of our success; demonstrating integrity and trustworthiness, according to company values Passionate, Imaginative, Entrepreneurial, Simple and Fast.

　　Acting as a guardian of the Brand - building an account base to deliver and exceed objectives in line with brand strategy is essential.

　　Using a structured approach to sales meetings - using appropriate questions to establish customer needs, answering customer questions and handling objections effectively, applying a professional and structured approach to conducting sales meetings, preparing and following-up in an effective and expedient manner in line with company standards.

　　Job Segment: Brand Ambassador, Merchandising, Marketing Manager, Brand Manager, Ophthalmic, Marketing, Retail, Healthcare