What You’ll Do Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada and Give a Toast, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.

　　The Associate Manager, Digital Audiences & Data Solutions will be primarily responsible for creation, maintenance and enhancement of product catalog feeds used by the Digital Marketing team for advertising purposes. They will also be responsible for ensuring that website pixels are set up and working correctly to drive audience targeting and reporting.

　　Become a Subject Matter Expert on product catalog feeds across all CTC banners

　　Create/maintain/enhance product catalog feeds by:

　　Configuring/coding (Twig) in ProductsUp

　　Leading enhancement efforts in large, multi-stage efforts by working closely with Digital Marketing stakeholders to gather requirements and liaising with an agile IT development team to meet those requirements

　　Monitor product catalog feeds and work with IT support to resolve issues as they arise

　　Monitor pixel requirements and work with Digital Customer Analytics to implement changes and resolve issues as they arise

　　Furthermore, they will grow into a team lead and secondary role for other aspects of our team:

　　Audiences: Utilize advertising platforms (such as Google Adwords, Facebook Business, etc) to create pixel based audiences and ActionIQ (a Customer Data Platform) to create customer relationship based audiences for use in digital marketing campaigns

　　Data Integration: Write data integration logic to move data to/from a variety of platforms including IBM Netezza, Hadoop, Google BigQuery and others

　　Reporting: Source and write data integration logic for reporting/visualizations in DOMO

　　What You Bring

　　College or university degree in Business Analysis (IIBA is a plus), Data Management, Digital Marketing or related discipline

　　4-5 years of experience within an analytical role

　　Experience (or a strong interest) in Digital Marketing

　　Demonstrated leadership capabilities in an IT focussed role

　　Demonstrated experience in data integration (strong Excel, SQL, ETL skills)

　　Demonstrated experience with configuration/coding

　　Nice-to-haves:

　　Experience with: ProductsUp, Twig (PHP), Knime, Python, Hadoop Google BigQuery, Google Analytics, Customer Data Platforms (e.g.: ActionIQ, Salesforce, etc), Advertising Platforms (e.g.: Google Adwords, DV360, Facebook, Pinterest, etc.)

　　Experience with API development

　　Experience with visualization and reporting dashboards (e.g., Domo, Tableau, etc.)

　　Hybrid

　　We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

　　About Us

　　Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

　　Our Commitment to Diversity, Inclusion and Belonging

　　We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

　　Accommodations

　　We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

　　We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.

　　We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.