JOB REQUIREMENTS: Description At Johnson Outdoors, home to some of theworld\'s most innovative and best-known outdoor recreation brands, wecreate amazing outdoor experiences - for adventurers, by adventurers.Innovators from the very beginning, we change the way people fish withour breakthrough technology. Anglers are eager to set their eyes on thenewest Humminbird fish finders, get their feet on Minn Kota trollingmotor foot pedals, and connect it all wirelessly with the iPilot Link -making it easier than ever to get their hands on more fish. Come jointhe marketing team for these leading industry brands! Check us out onHumminbird, Minn Kota, Cannon , or find us on Instagram and Facebook!Based in beautiful and affordable Racine, Wisconsin, at our Headquarterson the shore of Lake Michigan, you\'ll have incredible access to avariety of outdoor activities whether skiing and snowmobiling in winter,or kayaking, fishing, sailing, hiking or more in summer. Close to bothMilwaukee and Chicago, the area boasts a wide variety of amenitiesincluding a vibrant arts and culture scene and a host of unique,creative dining options. About the Role: Assists with the execution ofbrand strategy and marketing tactics to successfully increaseprofitability and brand effectiveness based on consumer intimacy andconsumer segmentation needs. Performs market insights/consumer intimacyresearch to identify trends, market best practice and opportunities toincrease profitable growth. Executes marketing plans/campaigns andcollaborates with various internal teams on communications, advertising,public relations, digital, social media, product packaging, promotionaland point of purchasing marketing. What you will be doing: Under theguidance of a brand manager, provides input into the development ofbrand and marketing strategy. Executes brand initiatives to grow brandequity and brand identity in the market to enhance the consumerexperience and loyalty. Manages and performs marketinginsights/analytics, which includes the following: consumer insights,competitive analysis, market/penetration opportunities, market bestpractice, shopper and purchase path analysis, sales trends, potentialimplications, and product range gaps. Leads projects and work plansusing internal and external resources. Regularly reports to marketingteam on product sales performance and competitor activities includingnew products and unique marketing activities. Develops, directs, andinterprets trade and consumer market research studies to identify trendsand market opportunities. Strengthens brand equity by executingcomprehensive and fully integrated marketing programs that addresstargeted consumer segment needs. Serves on a cross-functional teamconsisting of product development, engineering/R&D, sales, andoperations to create innovation strategies and briefs,... For full infofollow application link. Equal Opportunity Employer/ProtectedVeterans/Individuals with Disabilities ***** APPLICATIONINSTRUCTIONS: Apply Online: ipc.us/t/0AB9A7466E2B4D4E